If you want your company to be successful, then advertising is an area that you simply cannot ignore. Sometimes, going “old school” can be a good move.
Yes, there are countless new, revolutionary marketing techniques on the horizon like Facebook ads and similar mediums. However, having said that, it’s crucial not to disregard the traditional marketing techniques that businesses have relied on for ages. You can still continue to thrive on some of these more time-tested strategies.
For instance, things like obtaining marquees for events can still work, and something you should try out no matter what your advertising strategy is.
Though not as popular, many of these traditional marketing techniques continue to be used today, and despite the demand for digitalization, they have been the reason behind the success of various well-known brands.
Seven Advertising Tricks That Still Work
The following seven advertising tricks still work great today.
1. Trade Shows
Trade shows will never go out of style. You can participate in local trade shows to increase your exposure or even travel abroad to become a part of global events. You will find that being in a trade show will give you immense brand recognition. More and more people will be able to see what you have to offer and become interested in your brand.
2. A Redesign
You might think that keeping your brand intact is essential for establishing a brand identity. However, the truth is that redesigning your brand sometimes helps increase your customer base. This can prove to be a difficult undertaking, both from an emotional and a financial perspective, but you will garner attention from the right quarters.
3. Leaflets
Sure, a good many of us do not give a second glance at a leaflet. Given that, printing leaflets and flyers is considered old-fashioned. However, the benefits of this old-age traditional marketing technique continue.
Not only is leaflet marketing one of the most cost-effective forms of marketing, but businesses can also target specific demographics to collect data. Plus, offering vouchers, coupons and discount codes is a great way to measure the success of printed marketing material in order to find the best marketing campaign response.
Similarly, getting branded marquees for an event is a good idea, and one that’s surely going to draw attention to your company.
4. Posters
While the practice of using posters to promote brand awareness has faded for famous brands, posters offer countless benefits to small and medium-sized businesses as a fantastic advertising tool. Depending on the volume of posters, printing posters can be an inexpensive way to increase brand awareness and attract attention; plus they can be stuck anywhere – literally!
From notice boards, doors, lampposts or even posted on your door, posters are one traditional marketing technique that will never go out of fashion.
5. Business Cards
Handing out business cards might seem like a dated practice, but you will be surprised at the amount of business it can still bring you. They might not be as common as online marketing methods, but that does not mean that they are ineffective. When you give someone a business card, you are making a personal connection, and that can work out very well. Not only do business cards have a visual appeal, but they are also easy to hold onto.
6. Public Talks
You should not be afraid of the limelight if you want your brand to get exposure. Giving short speeches about your company and its accomplishments at events can be a great way to reach new people. You can do a lot of networking and increase your customer base by delivering a speech that resonates with the audience.
7. Cold Calls
Making cold calls is not for the faint-hearted. The fear of rejection keeps a lot of companies from adding cold calls to their marketing schemes. However, it can prove to be a very powerful weapon when used correctly. You need to have a solid plan in place. Once you have a list of potential customers, you can script a pitch. Be warm and personal on the phone so that the receiver feels connected.
8. Providing Sponsorships
Sponsoring a community event is a great way to get your name out there. It is old-school but super effective. You can talk to your local schools about their upcoming events or organize your own event for a cause that is close to your heart. The sponsorship will help you get involved in the community, and this will create awareness of your brand and give you good publicity.
9. Publishing Testimonials
You will be surprised by the power wielded by testimonials alone. If you have letters and emails from happy, satisfied customers, do not be hesitant in posting them online or including them in your advertisements. Customers trust other customers more than they trust a company they have never been in touch with before. The more testimonials you can show, the more credible your brand will appear to potential customers.
Get strategizing!
