Businesses often invest money into promoting their services online via social media and SEO, as well as through print methods such as newspapers, magazines and leaflets. However, many small business owners fail to make use of their local advantage by advertising in their own backyards at local community events.
Markets, exhibitions and festivals are an excellent opportunity to spread the word about your business. Not only can you connect with current buyers, but you can meet new customers too. A recent study on event marketing found 95% of marketers agree live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. It’s the perfect time to share knowledge about your product or service in an informal and friendly environment.
There are many event marketing strategies to consider, but below are three of our favourites to help promote your home business.
1. Become an Event Sponsor
First thing’s first, if you spot an upcoming event that fits your target audience nicely, this could be a great partnership. For example, if you provide hair, make-up, floral arrangements or tailoring services, you could target wedding expos. Or, perhaps you offer a family photography service that would gel brilliantly at family-friendly festivals. There are all sorts out there — think Christmas, Halloween, and spring carnivals. Think outside of the box.
Once you know which event you would love to market your home business at, it’s time to get in touch to pitch yourself as an event sponsor. Often, you’ll find your chosen event is already looking for a sponsor. But if not, you only need to outline the perks for both sides in the arrangement to gain their interest. To recap — you provide a small amount of money or service to assist the event in return for the promotion and visibility of your business. You may be included in the event program, or have your logo placed around the event on printed banners and signs. It’s up to you to negotiate but make sure it’s a fair deal.
2. Set up a Pop-up Stall
If your home business is more on the product side, it’s a great idea to physically get your product out there so everyone can see it. And what better way to do this than with a pop-up stall? A pop-up stall allows you to sell or promote a selection of your products in a communal setting, but without the huge commitment and financial woes of a real store. If all goes well and your product suits this method of advertising, you can make it a regular thing. For example, everyone loves a pop-up cupcake store! Cakes sell much better out in the open at events, than behind a screen or with flyers.
3. Host a Class, Demo or Performance
If your home business doesn’t quite fit into the service or product categories, it’s likely to be an experience of some sort. Perhaps it’s a dance class, fitness programme or craft workshop. In this instance, you want to do more than show potential customers what you’re all about — get them involved too.
You can do this via a free class, demonstration or performance at the same type of local events previously mentioned. Ii will bring people together, add some colour and fun to the day — and allow you to show everyone in person why they need to come to your next class.
Pick a creative idea that suits your business and leave a lasting impression on your future customers.
