Casino games have been around for a while now – they have managed to cover a whole range of different platforms, starting from the “old school” brick and mortar casinos, moving on to the online world of web-based casinos and lastly – being always a touch away on our smartphones and tablets.
We all know casinos exist and operate around the world, and this is mostly apparent online thanks to the hordes of banners, ads and texts that are being promptly shown on literally millions of websites. This is how most of the online casino players tend to get informed about the latest news in online casino gambling – but did you know that more than half are NOT being done by the casinos themselves? Just check out – it is a great example of how things are done, and you can also view some content examples of affiliate marketing.
Affiliate marketing is a relatively new branch of online advertising which has taken flight with the introduction of personal web hosting and blogging services. Users are encouraged to prepare content and feature articles and videos about a certain product, service or brand in general. The content can be prepared in a different style than the one originally presented by the brand itself – it is the uniqueness and quality that sets them apart. This is all the more apparent when you take into consideration different market segments, like the aussie casino online tailored to Australian players for instance.
This is why Affiliate marketing is booming in the online casino industry and is one of the main sources of income for thousands upon thousands of affiliate managers throughout the world. The idea is actually very simple on paper – create a web site, choose a casino topic you want to create content and specialize for (slots, table games, video poker, tournaments and more), contact online casino groups to take part of their affiliate program and get started.
We used “on paper” for a purpose – not every affiliate marketing project starts the same. Most of the time, it is the casinos themselves finding out potential affiliate marketers for promotion, but more on that later.
In order to begin, you need to understand how Affiliate marketing actually works. We already mentioned the affiliate programs most online casinos offer – what they offer is a set of incentives in the form of CPA, CPL and flat fee type of payments, based on the number of successful conversions. Now, not to get confused by all the abbreviations, they are all basically payment plants – you bring players to the casino through your content, you get paid a percentage of the sum they venture at the casino. It is pretty simple.
Now, the main thing is – you will need lots and lots of players to visit your affiliate page. In order to do that, you will need high quality content. You can’t just copy-paste reviews or games. You need to find a niche that is relatively popular yet unique enough for players to start reading your content and visit your casinos.
Banners, pictures and other promotional materials are all well and done, but you will need more “meat” – this is where unique deals come in to play like “50% cash back on the first deposit”, 100% match bonus on first deposit, 20 free spins on slots and more… these are all handled with the casino marketing team.
So, once you have figured out all these things, you can proceed to the creation of content and optimizing your page for a better SEO ranking on Google. It takes time for a page to start being visible, so you should consider doing as much relevant content with proper keywords as possible. You should also be active on the casino forums and not be shy to ask questions and do more to get people interested in the content you have on offer.
This may be a slow process since there is already a ton of competition but with mobile and VR casino gambling on the constant rise, you may have a chance to start raking in some cash. Good luck.
