Business owners need to advertise their products and services to attract customers, but the way they need to go about it has changed over time. While it’s still possible to advertise your startup in person, online marketing is more common. You need to master both to be successful.
10 Ways to Advertise Your Business (Online and Offline)
You need to advertise your business, but it’s overwhelming trying to figure out the best way to do it.
Here are 10 different ways to advertise your business that will get you more customers.
1. Influencer Marketing
Influencers are people with a large social media following (10,000+) that can feature your brand to their fans. Businesses can set up sponsored posts with influencers that promote a discount code or a sale. Be sure to find a quality influencer that markets to your target audience.
Pros: Reaches a relevant audience, builds trust and credibility, inexpensive, increases reach
Cons: The wrong influencer can hurt your brand, it’s difficult to measure results
2. Physical Flyers
Physical flyers are advertisements that businesses can use locally for promotions. You can also make flyers online and post them on your website. You can place flyers on cars, inside the newspaper, or in mailboxes. Flyers are also perfect for events, direct mail, and sales calls.
Pros: Easy to produce, inexpensive, versatile, creating, attractive, connects with seniors
Cons: Short lifespan, ineffective with young audiences, distribution is labor intensive
3. Email Campaigns
Email campaigns are built by collecting emails from customers, which you can do on your website, through contests, or at events. Create a mailing list and send out regular newsletters, product updates, and other timely information to drive sales and keep customers engaged. Bonus! You can use SMS marketing methods such as short code texting in conjunction with your email campaigns to really amp up engagement with your customers.
Pros: Affordable, build relationships, customizable, create brand recognition, captures leads
Cons: Low open rate, requires consistent updates, lots of competition, easy to unsubscribe
4. Paid Advertisements
Paid advertisements, like pay-per-click (PPC) ads, can help more people on the internet see your business and your offerings. Consider a targeted paid ad campaign on search engines, other websites, or display networks. Stick to websites that attract your target audience.
Pros: Tight budget control, usually inexpensive, targeted, immediate visibility, trackable results
Cons: High competition, can become expensive, ad blockers, need knowledge of keywords
5. Social Media
Social media is a great way to reach a lot of people quickly. Post content regularly that connects with your audience. The topics you choose depend on your niche, but the information should be helpful and interesting. Reply to comments left by potential customers to build relationships.
Pros: Generates leads, affordable, brand awareness, provides market data, interaction
Cons: Demands constant attention, trends are ever-changing, can risk company privacy
6. Referral Programs
Referral programs incentivize customers to promote your business. Be sure to reward existing customers for referring your products and services to their friends and family. You can set up a tiered or point-based loyalty club system that provides increasingly better rewards or discounts.
Pros: Customer retention, acquires data, higher cart value, reduces unprofitable customers
Cons: Difficult to gauge loyalty behavior, market saturation, inconsistent profitability
7. Joint Ventures
In a joint venture, two or more companies collaborate on a project. Find a like-minded business and create meaningful collaborations that mutually promote each other’s businesses. Avoid partnering with businesses that could compete with you or don’t align with your brand.
Pros: Access to new markets, increased capacity, sharing risks, access to more resources
Cons: Unmatched priorities, micromanagement, too little support, unclear objectives
8. Organic Web Traffic
Businesses can attract organic web traffic with search engine optimization (SEO) techniques, which include keywords, link building, and content marketing. If you use SEO techniques effectively, your website could appear on the first page of Google’s search engine results.
Pros: Gains trust, measurable results, increase in targeted traffic, has a long-term impact
Cons: Good results take time, some keywords are competitive, algorithms constantly change
9. Writing a Blog
Blogs are an important part of SEO. Blogs help boost SEO quality because they position your website as a relevant answer to customer questions. The most popular blogs are informative, authentic, creditable, easy to read, and wholly relevant to the website’s target audience.
Pros: SEO boost, brings traffic, captures new leads, creates authority, builds connections
Cons: Requires a lot of time, requires great writing skills to stand out, competition is high
10. Video Content
Video content typically outperforms text-based content because it’s easier to consume. If you post your content on sites like YouTube and TikTok, you’ll benefit from their partnership programs. Video can be used to promote, educate, and stay connected with your audience.
Pros: Attention-grabbing, builds brand awareness, compatible with mobile, appeals to youths
Cons: Video overheads can be costly, production is time-consuming, hit and miss with seniors
Try out different approaches to see what works best for your business. With enough trial and error, you’ll build an effective marketing and advertising strategy that attracts more customers.
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