Businesses in the twenty-first century are being exposed to a wave of societal changes that is changing the way businesses operate as a brand, both internally and externally. Businesses must adapt to the new wave of changes to improve their brand perception and value. Businesses have taken the initiative to align their business practices and values in line with societal changes. The world is becoming increasingly homogeneous, and people are becoming more aware of business practices being used around the world.
Businesses must take action on common frustrations
Most of the common frustrations people face with their working environment isn’t even related to the work itself. Businesses have an opportunity to take initiatives to create a deeper sense of value with their staff by addressing these frustrations and adding them as a core business value for the organisation. Some of the common frustrations include:
- Management styles
- Business culture
- Work schedule
- Recognition
- Environmental considerations
Businesses are identifying ways to improve the values of their business through encouraging behaviours.
- Developing a business culture
- Encourage a sense of belonging
- Recognition
- Time off
- A positive working environment
- Encouraging group work
- Providing quiet settings
- Giving back to the community through charitable efforts
Businesses can make a difference by taking strong interests in their employees rather than expecting employees to solely take a strong interest in their business. Below are businesses that are leading by example by motivating and inspiring their employees and customers with their business values through their mission statements and actions.
Google is the leading example of adapting their business values in line with societal changes. Google seeks to understand the needs of their employees and their customers. This has resulted in Google being labeled as one of the best companies to work for, and one of the most recognized and valued brands on the planet. Their mission, which is centered around organizing the web to make it easier for users, also extends to their business offering by making things easier and friendlier for their customers and their employees. The company offers a positive working environment where people are motivated to make a difference. Additionally, Google seeks to make things easier by offering a free cafeteria, child care, hairdressers and doctors.
Salesforce
The successful CRM company is in tune with employees’ work hard, play hard mentality by encouraging fun events. One of the stand-out values of the company is how they offer 6 days of fully paid leave for their employees to volunteer and give back to the community.
Innocent drinks
The mission here was to create natural, delicious, healthy foods that contributed to the overall well-being of the wider population. They offer healthy smoothies and juices to the growing number of health conscious consumers, while also injecting a sense of fun into their brand. This business model resonates with the increasing number of individuals who are concerned about their health and well-being.
Marriott hotels
One of the world’s leading hotel chains, employees receive free hotel rooms for life; even if they take a job elsewhere. Additionally, employees can receive discounts on their vacation packages and restaurants, as well as consumer items like Apple products, vehicles and home furnishings. This plays well to the lifestyle desires that people are so often seeking in employment.
Accenture
They encourage hot spotting with manager approval. This means they can work from remote locations as well as their desired location. This model is becoming increasingly popular among employees and adds an element of flexibility to their job role.
Business values will continue to be redefined. The businesses that closely listen and monitor the changes and shift in values of their customers, employees and society as a whole, will be able to create an agile business that can adapt and share values to create a better business model overall.
