Customer experience is one of the most important elements of your marketing strategy, and with technology advancing at such a rapid rate, your choices are unlimited. Augmented reality is one of the most innovative ways you can enhance customer experience and keep your clientele coming back. The best augmented reality apps in 2019 make interacting with your business and shopping for your products easy and fun. Let’s take a look at how this amazing modern technology can boost your business and drives sales this year.
Help Customers Learn About Your Products
One of the most time-consuming and potentially frustrating parts of shopping is the search for information about a product. Information on packaging can be inconsistent, and bulky products may be difficult to maneuver. Ecommerce stores have the extra challenge of providing information in a way that is not distracting or overwhelming. The last thing you want is for a customer to leave your store in frustration because they cannot find the information they want, or for them to get distracted on a different website in their search.
AR saves time by making information accessible as your customers shop.
- Save your employees time answering questions, when the information is easy to find.
- Add tags to your products that teach customers about the details of specific items.
- Provide them with the capability of seeing your products from all 360 degrees.
- Give them the ability to compare products right within the app.
- Make it easier for customers with physical limitations by providing the information without having to get help reaching items on shelves.
You can add a variety of features to your app that will make shopping at your store convenient and easy.
Let Customers Try Your Products
One of the reasons shoppers like brick-and-mortar stores is because they can try out products right there. This, however, is not always very convenient. Additionally, things like furniture, home goods, and home improvement projects, are impossible to try out in the store.
Regardless of whether your store has a physical location or is in the cloud, you can make trying your products easy, with an AR app.
- Give customers a chance to make sure that shade of red lipstick actually works with their skin tone with an AR app that lets them try out the look of your cosmetic products on their faces before they buy.
- Help shoppers decide which sofa is the perfect fit, with an app that uses AR to put the furniture right in their living room.
- Inspire home buyers to dream big by showing them what a few home improvements can do to that fixer-upper they are looking at.
Help Customers Navigate Your Store
If you have a rather large physical location, with a variety of products, your store may be challenging to navigate. Make it easier for your customers by providing navigational AR that will direct them to exactly what they are looking for.
- Employees can focus on customer service, and keeping the store a pleasant environment when they don’t have to direct shoppers to the items they are looking for.
- Keep customers coming back when their shopping experience goes smoothly.
- Customers will spend more money when they can easily find the products they are looking for.
- Point out special offers, sales, and other products a customer may be interested in as they navigate your store.
If you do not have a brick-and-mortar store, you can enhance the shopping experience by creating a virtual store where customers can look at your items on racks and shelves. Give customers the feel of an in-store shopping experience from the comfort of their living room. When you add one more mode for customers to enjoy your store, you give them one more reason to shop with you.
Make Shopping Fun
AR broke into the mainstream with Pokemon Go, a game overlaying reality that sent players on missions to collect prizes. Create an app that makes shopping in your store so much fun that customers can’t stay away.
- Send customers on a mission to find deals and discount codes.
- Reward customers for completing shopping missions in your store.
- Entertain customers and drive sales with scavenger hunts and other activities to keep them engaged.
Conclusion
AR is the future of business-to-customer relations. It makes information more accessible, helps customers quickly find the products they want, gives them an opportunity to try items before they buy and adds an element of fun to their store trip. You will save your employees time by answering customer questions up front, and reduce returns by giving customers a chance to try products before they buy them. Be one of the first businesses to incorporate AR into your sales strategy, and lead the way in creating a new customer experience that lets everyone know you are on top of your game.
