Having healthy, glowing skin is just one way that home business owners can feel more confident each day. This is important, as a boost in self-esteem and morale can directly translate into higher motivation and greater business success. Dr. Trevor Cates, author of Clean Skin from Within (a USA Today and Amazon #1 bestseller) and founder of The Spa Dr. celebrity-loved skincare line, is helping others transform their skin from the inside out. Her 2-week program helps people clear their mind and energize their body naturally.
Home Business Magazine had the chance to sit down with Dr. Trevor Cates to get the inside scoop on her popular skincare line (which is loved by Kim Kardashian!) and bestselling book. The accomplished entrepreneur was happy to share insight on her business journey, why having healthy skin is important for business owners, and more.
HBM: Tell us about Clean Skin from Within. What inspired you to write the book?
Dr. Cates: “I’ve always had finicky skin, including hives and eczema during childhood, acne as a teenager, and rosacea in my 30s. For my entire childhood, I coped with sickness and inflammation — until I turned 11, when my parents took me to a holistic doctor who introduced me to a different type of medicine and changed my life. This is what set me on a path to become a naturopathic physician.
As a doctor at a world-renowned spa, I offered weight loss advice to hundreds of men and women. I noticed many would gush that the lifestyle changes I recommended not only helped them lose weight, but also revitalized their skin. It was at that point in my life, the idea that our skin is similar to a magic mirror, offering clues about a person’s internal health, really hit home. This inspired me to write the book! The book is a USA Today and Amazon #1 bestseller.”
HBM: How have you marketed your book? What tips do you have for other people looking to publish their own book?
Dr. Cates: “I used online marketing strategies with the help of affiliates and Facebook ads, as well as podcast, TV interviews and my own PBS Special where I toured around the country to bring awareness to this topic. Keep your end goal in mind when you write the book. The easy part is writing. The more challenging part is marketing and selling it!”
HBM: You are also the founder and owner of The Spa Dr. skincare line. Tell us about it!
Dr. Cates: “The Spa Dr.’s line is powerful, yet gentle and packed with natural, plant- based and organic ingredients that leave your skin clean, nourished, protected and simply beautiful. Whether you’re struggling with fine lines, redness, bumps or discoloration, The Spa Dr. works to heal your skin naturally. What’s not in this line is just as important as what is. You’ll never find never find fragrance, heavy metals, triclosan, petrochemicals, sd alcohol, parabens, sulfates, hydroquinone, artificial colors, formaldehyde releasers, phthalates, mineral oils, propylene glycol, silicone or ethanolamine in any of the Spa Dr.’s products. Say ‘goodbye’ to toxic chemicals and say ‘hello’ to gorgeous skin!
Here are The Spa Dr.’s 4 Easy Steps to Gorgeous Skin:
Step 1 Clear – Cleanse and clear your skin without disrupting its natural barrier with this gentle cleanser. It helps remove build up from the surface of skin. It balances natural oils for younger looking, sensual skin. Key Ingredients: Argan Oil, Aloe and Arnica
Step 2 Nourish – Smooth the appearance of fine lines and wrinkles for younger-looking skin with this antioxidant serum. It lifts and firms skin for a youthful bounce. It also minimizes discoloration for more even-toned and elegant skin. Pineapple fruit extract, chlorella, resveratrol, amethyst powder, pullulan
Step 3 Renew – Rehydrate tired, dry skin with this enriched moisturizer. It leaves your skin feeling silky, hydrated and smooth and also protects skin from elements. Gives skin essential fatty acids it needs to stay hydrated and soft. Key Ingredients: Green, White and Black Teas, Turmeric, Ginseng, Sea Buckthorn Fruit Oil
Step 4 Enhance – Revitalize dull skin. This nourishes your skin back to looking fresh, healthy and radiant. Replenish, restore, and renew your skin so it’s beautiful and glowing throughout the day. Key Ingredients: Pomegranate Seed Oil, Rosehip Fruit Oil, CoQ10 (Ubiquinone), Vitamin E.
Another reason to love this line is that it’s certified by the Environmental Working Group so you can be confident the products are clean.
HBM: Why is it so important for entrepreneurs to take care of their skin from the inside out? How can it affect their everyday morale?
Dr. Cates: “Skin is one of the first things people see when they meet us. People with skin issues often struggle with self-esteem and confidence issues. Instead of seeing skin as a possible burden, I encourage people to look at it as a powerful mirror (a tool) that gives us important messages about our overall health. Skin is our outer reflection of inner health. When our skin glows, we’re more likely to be healthier, more vibrant and more confident.”
HBM: What would you say has been you biggest achievement in you business journey? Your biggest challenge you have overcome?
Dr. Cates: “I was able to reach a 7-figure revenue in the 2nd year and have continued to grow since then. I’m the sole owner and have never taken outside funding except for a recent line of credit to help with launching our next line of skin care products and supplements.
The biggest challenge has been the rollercoaster and those moments when I felt like I should give up. I’ve made some bad decision with hires, but I’ve learned so much from these individuals.”
For more info about Dr. Trevor Cates and to purchase her book and skincare essentials, visit thespadr.com. You can also follow her on Facebook, Instagram, and Twitter.
