The huge advances in technology over the past few years has benefitted practically every industry and the charity sector is no different. With new fundraising opportunities like crowdfunding becoming popular and easy ways to set up that are website based, more people are choosing the convenience of giving to charities through digital channels.

Change in donor trends

Research shows that fundraising donors in the UK are now made up of 65% of Millennials/Gen Zers, as these younger generations are using online methods to make donations to the charities of their choice. Online giving is proving to be increasingly popular with older generations too and with easy-to-use smartphones and apps that provide quick donation processes, technology is really driving fundraising efforts forward.

Increases the range you can receive donations from

The other great thing about technology is that it opens up the area that you can get donations from. With a simple link to a website page, you can suddenly get donations from all corners of the world. Historically, if you were in the UK and wanted to do some fundraising in the US, you would need to book time off work, pay for flights and accommodation, apply for an ESTA USA visa and fly for over six hours to get there. Now you can send an email link or social media link to people in the US and start receiving donations within seconds.

It is more important than ever before for charities to be set up with a secure, reliable way to receive charity donations as this is fast becoming the preferred method. Setting up a website is the best option for the charities that can afford it but for those who don’t have a big budget to spend on digital capabilities, there are plenty of other options like justgiving.com that you can use instead.

No admin time spent counting and banking money

There are so many different benefits of providing online fundraising options, including the fact that there is no requirement for people to count up and bank the money. All of those time-consuming admin tasks are taken care of for you when you set up online charity collections. You can also get more donations through friends sharing with their contacts, even if people do not know you they might still want to contribute to your cause.

Donations can be made at any time of day or night

Online donations can be taken at any time of the day, there are no opening hours like at a bank and it does not require much of your time or attention to give back to others. Donation websites are really easy to set up these days, and you can have a page set up for your charity within minutes. Even people with limited technology ability can set up a just giving page or an alternative type of donation page.