Whether you are looking for a luxurious new piece of jewelry for yourself or picking out an engagement ring, diamond rings are always a big purchase. Purchasing jewelry items online is a growing trend these days because it provides us access to a much wider selection to choose from. However, at times, it can be difficult to ensure that that the purchased diamond is of the desired quality and not overpriced.
Well-known online jewelry store Urban Accessories shares a few simple tips to help buyers purchase diamond rings online with confidence.
- The first step towards the successful purchase of any jewelry item online is to find the right dealer. To determine the trustworthiness of the dealer, one may go through the online reviews available on the website of the dealer, different social media platforms, as well as the popular independent review websites. If any of your family or friends has recently purchased jewelry online, it is a good idea to ask for recommendations. Don’t forget to check whether the business is registered with the Better Business Bureau. While going through the reviews, pay attention to the complaints related to the product’s quality and value. Also, find out about the company’s return policy, in case you are not satisfied with the purchase.
- While browsing through different online stores, determine their legitimacy by using your best judgment. Online retailers that are reputed for high-quality diamonds are unlikely to skimp on their budget for web designing. A reputable store will never have technical errors or mistakes related to spelling and grammar. The site should have high-quality images of each gemstone and ring from different angles. There should also be close-ups of design features such as inset stones or scrollwork on the band. If the deals available on the website appear to be too good to be true, it is probably better to avoid them.
- One of the most important steps while purchasing diamond rings online is to verify that the diamond is certified by a third party. All reputable dealers utilize an authentication service for the certification of their diamonds. Ideally, the dealer of your choice should have the name of the authentication service mentioned on their website. If you are not aware of authentication services, carry out short research to ensure their legitimacy. GIA or Gemological Institute of America is the most commonly used and the most trusted diamond grading source around the world. Another trusted authentication service is the American Gem Society or AGS.
- While shopping online for diamond rings, you will find endless options in terms of shape, size, and color. Therefore, it is important to decide your budget ahead of time so that you don’t get overwhelmed or end up spending more than what you can afford.
- Before venturing out to purchase a diamond ring, it is important for you to get familiarized with certain terminologies. Diamonds are rated by their color, carat weight, cut, and clarity — often referred to as the 4Cs of a diamond. A bit of knowledge about the 4Cs will help you purchase the best quality diamond within your budget.
- Once you have selected your diamond ring from an online retailer, always try to ensure that the shipping of the ring is insured. In the case of insured shipments, you will be provided a tracking number so that you can follow your purchase in transit. Avoid purchasing diamond rings without insured shipping because no one wants to spend a fortune for a diamond ring that never gets to them.
Finally, you should purchase a diamond ring that’s right for you. The selection of a diamond is a very personal decision. Therefore, opt for something that makes you comfortable. Have fun going through different options and happy shopping.
