The first weekend of Coachella 2018 featured numerous VIP daytime lounges and after-parties that provided fantastic celebrity marketing opportunities for brand sponsors. Out of the many activations taking place Saturday, GBK’s Pre-Coachella Influencer and Celebrity Lounge was a major highlight. Presented by Title Sponsor Art Naturals, this posh fête took place at the opulent Miramonte Resort and gave stars a relaxing atmosphere to mingle and recharge before hitting Coachella to watch Beyoncé perform.
Many big names were spotted at GBK’s Pre-Coachella Influencer and Celebrity Lounge, including Twilight star Kellan Lutz, social media influencer Chantel Zales, Corinne Olympios of The Bachelor, and actress Alyson Stoner. After walking through the entrance filled with exploding bubbles by Bubbleworks, the VIP guests were treated to a catered feast and gifts that were perfect for music festival season. Top picks for Coachella fun included Zenni Optical‘s chic and fashionable eyewear and Swimline floating pool toys.
Fashion brands were a major highlight of GBK’s Pre-Coachella Influencer and Celebrity Lounge. Stars ogled over picks like Daniel Wellington‘s Swedish-designed timepieces and Maebane‘s contemporary streetwear based in Chicago. Beauty brands also stole the spotlight, such as Youngblood Skin Care‘s “Chella” gold shimmery lip gloss (free of toxins) and Seriously FAB‘s Zinc It Over Sunscreen Facial Mist. MAD Diva Concierge also told guests about their full service Concierge that provides beauty services & more.
The star attendees were also treated to fresh roasted coffee from Lofty Coffee and the PortoVino® Wine Purse that features a secret insulated compartment that allows you to carry and pour up to 2 bottles of wine. Il Palato Italiano also gave VIPs gift certificates for an Italian dinner experience at home for up to 15 people from Michelin Star Chef Filippo Sinisgalli. One of the top gifts of the day was a 3-night stays at La Corte dell’Astore.
While enjoying Ammunition Wines, guests learned about the non-profit Pictorious, a social media platform where users participate in challenges and gain coins to donate to the charity of their choice. They also took 3D photo favors courtesy of 3DCheeze and left with Stratos bottles that keep drinks cold for 24 hours. In all, GBK’s Pre-Coachella Influencer and Celebrity Lounge provided the perfect space for brands to connect with celebrities and get their invaluable testimonials for future public relations purposes.
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