Everyone who goes to Coachella knows that the festival is a true powerhouse in the fashion world. Every year, clothing labels spend countless marketing dollars launching new boho chic styles to market as “festival fashion must-haves” and connect their brand to the prestige of Coachella. Trendsetting “Coachella-nistas” also spend hours planning their outfits for each of the three days. Throughout Weekend 1 of Coachella, Diadora Shoes and several other brands reigned as the top fashion essentials for all of festival season.
Diadora Shoes: These classy and unique sneakers were the ultimate festival shoe pick of Coachella 2016. The Italian sneaker company stole the spotlight at The Music Lounge of Coachella Weekend 1, presented by #WHHSH (What Happens Here Stays Here) beer and Las Vegas. At the exclusive see-and-be-seen soiree, stars like G-Eazy, Amber Rose, and Joe Jonas all enjoyed trying out the various fashion-forward Diadora styles.
At the The Music Lounge, Diadora helped to #MakeItBright by adding a dash of color and style to the Coachella festivities. They showed off two special edition styles in celebration of Coachella 2016:
Diadora B. Elite w/ Florida – This exquisite edition of the Diadora classic features a full-grain leather upper decked out with a palm tree pattern and suede. ($184.50)
Diadora Equipe Flower – These sneakers artfully intertwine color and chic style, with a stylish upper featuring a floral pattern on a dark background. ($174.00).
PERVERSE Sunglasses: In the actual Coachella festival, A-listers like Kendall Jenner and Bella Thorne also went gaga over the PERVERSE Sunglasses tent in between the stages. Once you got inside the tent, you were greeted with a giant wall of exceptionally unique, crush-worthy sunnies that were all perfect for festival season. From retro aviators to beautiful oversized shades, the tent held a vast array of sunglasses styles that would appeal to any fashionista’s taste. Below were just a few of the top picks of Coachella 2016:
Head ‘n Home Handmade Hats: During Coachella 2016, stylish festivalgoers protected their faces from the sun with remarkable sun hats. The most inspiring of these hats were by Head ‘n Home, which is world-renowned for their distinct styles and premium leather. Designed and made in California, Head ‘n Home hats are THE top hat picks for festival season and beyond due to their extraordinary designs. Below are the top styles for all festival lovers:
Coachella is quite possibly the most fashionable music festival in the country. If you own a fashion label and want to get the word out about your brand, launch new styles specifically for Coachella and festival season. You can then sponsor exclusive Coachella parties and tents, just like Diadora Shoes and other brands did this year, which is the perfect way to generate massive publicity and a whole new level of consumer awareness for your brand.
Contact: shannah@hc-prgroup.com
