Launching Nationwide July 2016
Henry Ford had every right to maintain the 10-16 hour workday that was common over 100 years ago, and pocket the financial gains of a new productivity called the “assembly line.” But where other capitalists saw a path to greater profits, Ford had a much grander vision. Ford took a gamble that would change the world as we know it: he doubled his workers’ wages, and more importantly, he gave them their time back. He reduced the workday to eight hours, and shared the fruits of this new productivity, in both money and time.
Fast-forward a century. The eight-hour workday is now outdated and irrelevant. Today’s knowledge workers have the power to be massively more productive, but also to waste an extraordinary amount of time. The reality is these workers are only doing 2-3 hours of real work a day, yet clock 9.4 on average. Widely available productivity tools are not being used. Switching to a five-hour workday empowers and incentivizes employees to use these tools and work at a more intense pace.
The Five-Hour Workday: Live Differently, Unlock Productivity, and Find Happiness (July 2016) by Stephan Aarstol is about one company that simply asked why. A company that had the courage to try an experiment, toward re-inventing a more sensible, productive, and healthy workday for the knowledge workers of today.
A company that switched to a five-hour workday, from 8 a.m. to 1 p.m., and found that it changed everything for the better. As a result, that company – Tower Paddle Boards – is now one of the fastest-growing companies in the nation and is backed by billionaire entrepreneur, Mark Cuban, who initially invested in Tower during Aarstol’s now infamous appearance on ABC’s Shark Tank.
In The Five-Hour Workday, Aarstol, company founder and CEO, explains how his company’s experiment has changed both his business and his workers’ lives for the better, and why it has the potential to do so for our entire society.
“With our five-hour workday, we’ve created a workweek better than most people’s vacation weeks,” says Aarstol. “It improves work/life balance not just incrementally, but by ten-fold. Imagine 8-10 hours of free time every weekday. Time for kids, friends, family, and pursuing passions. It’s game changing.”
In The Five-Hour Workday, you’ll learn:
- Why a five-hour workday makes sense for the type of work we do today
- How it makes businesses insanely productive and profitable
- Why it makes employees happier, healthier, more productive, and more loyal
- Why businesses who implement this will attract the most talented minds in the world (and retain them)
- How you can test it at your company, as a temporary and risk-free experiment
And most importantly, you’ll learn how reducing your workday will transform your own business, and your own life, into something better than you ever imagined possible.
“The five-hour workday betters the life of myself, and my staff,” adds Aarstol. “If I show the world, through this book, what my company is doing, it’s possible we can positively affect the quality of life of thousands, or hundreds of thousands, or even millions of people. It is possible to completely rethink how we work.”
The Five-Hour Workday is scheduled to be released nationwide July 2016.
About Stephan Aarstol:
Stephan Aarstol is the CEO and founder of Tower Paddle Boards, an online, manufacturer-direct brand in the stand up paddle boarding industry. With a three-year growth rate of 1,853 percent, Tower was named the Fastest Growing Company in San Diego by the San Diego Business Journal, and was featured in the Inc.’s 2015 500 List of America’s Fastest Growing Companies.
After appearing on ABC’s Shark Tank and securing an investment from Mark Cuban, Aarstol was featured by People Magazine as one of “Shark Tank’s Biggest Winners.” Aarstol’s company quickly became one of Mark Cuban’s best-performing investments from the popular show, and in early 2016, ABC returned to feature Tower Paddle Boards in a nationally televised episode, “Beyond the Tank.”
Tower began as a disruptive, direct-to-consumer stand up paddle board company, and has since evolved into a more holistic beach-lifestyle company. Today, Tower offers a growing array of beach-lifestyle products, sold and shipped directly to consumers at a fraction of traditional retail prices. Tower’s successful brand extensions include a beach-lifestyle magazine, Tower Magazine, a sunglass company at SunglassesByTower.com, and a direct-to-consumer surf- and beach-lifestyle company at TowerMade.com.
Aarstol’s objective is to build Tower into the world’s premiere beach-lifestyle brand, and he currently has plans to extend the Tower brand into many additional business units.
As an entrepreneurial-thought leader and online-marketing expert, Aarstol’s insights have been published in the Washington Post, Inc., Forbes, Entrepreneur, Fast Company, Mashable, and many other prominent business publications.
For more information on The Five-Hour Workday, please visit www.fivehourworkday.com and for more information on Tower Paddle Boards,www.towerpaddleboards.com.
Connect with Stephan Aarstol on www.twitter.com/stephanaarstol and www.facebook.com/stephan.
The Five-Hour Workday will be released in July 2016 and is available from www.towerpaddleboards.com and Amazon.
