Modern companies are adopting digital technologies en masse, including increasing demand for SaaS. Statista reports that in 2022, end-user spending on SaaS amounted to $167.34 billion, and it is projected to increase to $232.3 billion by 2024.
Among these solutions, call tracking and link optimization tools are popular with businesses looking for affordable and flexible ways to establish internal processes and achieve marketing goals.
What SaaS is and what benefits it can bring to businesses regarding call and affiliate link tracking—read this article.
What Is the Essence of SaaS and How Does It Work?
SaaS is a cloud-based software delivery model where the end-user accesses the functionality via API or browser. The software itself is located directly on the developer’s server, which is responsible for its operability and regular updates.
In simple terms, the SaaS model means the client interacts with a ready-made solution online. All you have to do is pay for access, and the tool is ready for use in no time. No wonder that simple and convenient solutions designed to achieve marketing goals, including SaaS for call tracking and link analysis, are popular on the market. Below, we will consider the peculiarities of working with them.
Peculiarities of SaaS Solutions Operation
Some key SaaS characteristics that matter for marketing include the following:
Remote Access
It is convenient to use SaaS tools for link tracking and call analysis because all the information is located on the servers of its provider, i.e., in cloud storage. You get remote access to the tool, and you can work with it in your browser literally from anywhere in the world where there is Internet. Thus, you are not limited in your actual tasks related to tracking links and calls.
Flexibility in Paying for Access
You don’t have to buy an expensive licensed version of the software as you would when downloading installation files. You also don’t pay a development fee, as you would when ordering a customized solution. You “rent” the tool, paying a kind of subscription fee for open access to call tracking functionality for a certain period.
According to the standard scheme, such payments are usually renewable and are called a subscription. You pay for usage over a certain period, for the number of certain actions in the system, and for the number of active users. There are SaaS for reference and call control and with free access, but they are usually limited in features, and to use a premium package, you have to pay a freemium subscription.
Full Support from the Software Vendor
One of the main pros of using SaaS is that this model allows you to focus entirely on your work without having to deal with software-related tasks. When using a traditional marketing tool, you have to troubleshoot problems on your own or use the help of a system administrator.
With SaaS, everything is different: the vendor customizes the solution and is responsible for its correct operation and data confidentiality, as well as for the release of updates. Technical support deals with solving arising issues and provides useful materials for work. Meanwhile, you focus on priority marketing tasks within the framework of lead distribution optimize strategy.
Based on the key characteristics of the tool, we can say that its use is really beneficial for the realization of link and call-tracking strategies. Here are a few reasons why.
5 Main Benefits of SaaS for Business
To better understand why SaaS is so popular, consider its positive aspects:
- Convenient Access Without Restrictions: Your employees can connect to the system from any internet-enabled device, regardless of geographic location. Data is stored in the cloud and available around the clock to all interested parties.
- Easy Integrations: SaaS products have the potential to integrate with third-party systems, tools, and services. That is, you can expand functionality by connecting to other corporate programs, such as CRM and marketing tools, thereby increasing efficiency.
- Flexibility and Scalability: SaaS can be used by both small teams and enterprises with several thousand users. The solution adapts to your current tasks and goals and expands as your business, number of employees, and customer base grows.
- A Clear Catalog with Pricing and Feature Set Defined Up Front: SaaS companies follow a simple and predictable pricing policy where a specific set of features costs a particular amount. The cost changes as the number of connected users changes, allowing you to plan your spending.
- Automatic Updates: Using such a solution, you can be sure that bugs are fixed in a timely manner and functionality is regularly updated and expanded. This happens without your participation, which reduces the load on the IT team and maintenance costs.
All this allows SaaS to be successfully applied in various business areas, including call and link tracking. We will tell you more about what business tasks the solution helps to cope with in these areas.
What Tasks SaaS Call Tracking Solutions Solve
SaaS tools for data analysis and management can significantly improve call tracking effectiveness by simplifying the process. Here are the tasks they help to solve:
- Click-to-call Calls. SaaS platforms allow visitors to click on a phone number in an email or on a website, thus making an immediate call. This type of call can be recorded and tracked automatically.
- Call Source Tracking. SaaS solutions can analyze where your call came from, for example, organic search, social media, or advertising campaigns. Such call tracking and analytics can help you evaluate the effectiveness of your marketing efforts.
- Integration with CRM. SaaS call analytics platforms can be integrated with customer relationship management systems. This simplifies call recording and subsequent research of user data.
- Analyzing Phone Conversations. Such call attribution software is capable of providing analytics on the quality of telephone communications (text transcription), as well as analyzing the content of the conversation to extract valuable information.
- Reporting and Analytics. Detailed reports on calls (their number, duration, ratings) and visualization of a large amount of data in an easy-to-understand format. SaaS platforms can provide such call-tracking benefits.
Thus, you can identify areas for further optimization, as well as assess the level of effectiveness of phone calls.
What Tasks Are Solved by SaaS Lead Tracking Solutions?
SaaS link management facilitates lead generation optimization to help manage such challenges:
- Generating Unique URLs: With SaaS solutions, you can create different URLs for each link to perform link click-through analysis.
- Identify the Traffic Source: With SaaS for link tracking, you can find out where your traffic comes from, e.g., social networks, affiliate sites, email, and other sources.
- Link Engagement Metrics: This means link performance analysis: conversions, clicks, and returns to the site. This is an effective conversion tracking technique, thanks to which you can see which of your actions are effective and which are not and understand how to maximize conversion.
- A/B Testing: Some SaaS platforms provide the ability to conduct link testing to determine the most effective options.
- In-depth Analysis: With additional analysis tools such as conversion funnel tracking and heat maps, you can better understand the level of user interaction with your links.
Using SaaS services helps you determine what results your marketing efforts are driving, and based on that data, implement call and link tracking best practices that will expand your opportunities for growth.
How Do You Choose a SaaS Solution for Your Goals?
SaaS platforms require a serious approach when choosing one. We have collected valuable recommendations for you on how not to make a mistake when choosing a tool:
- Define Your Objectives: Determine what data you want to track and how you want to use it, e.g., for conversion rate optimization, improving telephone communications, and establishing internal processes related to customer relations.
- Set Budget Constraints: You should be clear about your budget, as different tools have different price ranges. Moreover, some of them may offer a trial period of use for free.
- Familiarize Yourself with the Functionality: Find out what metrics and functionality are built into the platform and make sure that your requirements are fully met. Some features may offer CRM integrations, advanced analytics, additional security features, and A/B testing.
- Clarify Scalability: Naturally, one of the goals of a business is to grow. That’s why it’s important to choose a SaaS solution that grows with it, especially if you expect an increase in calls and traffic.
- Test the SaaS Tool: This is especially convenient if the platform provides a trial version. This way, you can understand at the initial stage of use whether the service is right for you and whether it meets your requirements.
- Ensure Security: If you are looking for additional security features to protect your business data, you should pay special attention to the availability of such features in a SaaS service.
- Study Ratings and Reviews: It is an important factor that allows you to quickly decide whether the platform is right for you. Moreover, it will give you an idea about customer satisfaction and the quality of the software itself.
- Ask the Experts for Help: Are you having trouble comparing tracking solutions and choosing among the many? Ask specialists in this field, e.g., IT experts, consultants, and marketers. With their professional assessment and recommendations, it will be much easier for you to make your choice.
Follow these simple tips to accelerate your selection of the right SaaS solution to help you with your day-to-day processes.
Wrapping Up
SaaS tools are becoming increasingly popular in the business world, and there is a reason for that. Their effectiveness is hard to overestimate, especially when it comes to implementing conversion tracking techniques and lead distribution tactics. In this case, SaaS link monitoring and call attribution software will help to establish the work of all employees, regardless of their location, improve customer service, and optimize the marketing budget thanks to transparent pricing.
To make the right choice, study call tracking software reviewed on the market and consult an expert on how to implement the solution in your business.
