The 2015 Emmy Awards weekend was definitely not just about TV’s top shows and actors—small businesses also stole the spotlight at red carpet gift lounges all over Tinseltown. Home Business Magazine scored an invite to a major see-and-be-seen gift lounge reserved for Hollywood’s finest: the 2015 DPA Pre-Awards gifting suite honoring the Emmys. Held at the Rodeo Hotel in Beverly Hills, the DPA gift lounge was the perfect venue for companies to get the word out about their offerings, take photos with the stars, and receive “celebrity testimonials” about the products and services to be later used in publicity efforts.
The DPA gift lounge was the perfect blend of exclusivity, class, and thrill for its A-list guests. Attendees left with Tiffany Andersen’s Gavée Gold purified 24 karat liquid gold skincare, Amara’s Cameroon Boyo Arabica Coffee, Shann Christen’s BioMethod restorative haircare essentials, Milena soy candles, and Underground Culture’s natural hair products that donate a portion of proceeds to support youth arts and culture charities. Everyone was also impressed by the Hands of Furey professional luxury massages, Bare Bumz bikinis, petsmood contemporary pet furniture, and M. Andrew’s custom-made sartorial luxury men’s clothing.
Delicious eats, sweet treats, and refreshing beverages were also a major highlight of the gifting lounge. Everyone loved the zesty salads and mini sliders from Carvery Kitchen, as well as the yummy celebrity-inspired sweet treats from Kneady Bakery. While walking from booth to booth, guests also happily sipped on Icebox Water and got a caffeine kick from High Brew’s cold brew coffee.
Amidst noshing on the savory eats, guests also learned about good causes, such as Lupus LA (which is dedicated to finding the causes and a cure for lupus). Also in attendance was the Wolf Connection youth empowerment program that works to save wolves.
If you’re looking to expand your publicity efforts to include celebrity marketing, sponsoring a major Awards weekend gifting lounge (like DPA’s) should definitely be at the top of your list. The American Music Awards are right around the corner in November, closely followed by the Grammy Awards and the Oscars, so start planning your business’s red carpet gift lounge appearances now!
