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Interview with Gregg Witt Author of The Gen Z Frequency
Every home-based business owner needs a HUGE focus on up and coming Generation Z – GEN Z – customers. That means your business’s brand needs a Youth Engagement Playbook, built on authentic engagement through social likes, comments, video views, sharing and other user-generated content. This direct participation experience builds your brand and is the best way to synch up with GEN Z’s wavelength, tune into their frequencies and form profit-building relationships. With 27% of the global population share and growing, GEN Z will soon be the largest demographic, and why you need a Youth Engagement playbook in your Biz.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Gregg Witt on developing this playbook. Gregg is Chief Strategy Officer of Engage Youth Company and co-author of, The Gen Z Frequency: How Brands Tune In and Build Credibility.
Subjects discussed in podcast include:
- Why your business’s brand should be focused on engagement – for GEN Z and all age groups
- Action steps for engagement – your youth engagement playbook and how it fits into an overall marketing plan
- The essential components of a GEN Z engagement playbook
- Practical business use cases of a youth engagement playbook
- Situation where a brand will benefit from a playbook, and why it might hold them back if they don’t have a playbook
- Does your brand need a GEN Z engagement playbook, why or why not?
Episode Sponsor: The Downline Builders Network * www.MailPostcardsFromHome.com
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