Audio to text transcription services are immensely important for business owners that wish to skyrocket their companies to new levels. With most of the masses being users of audio and video content, these services are a necessary investment.
Instead of spending hours of your own precious workday transcribing interviews, client calls, or important presentations, you can hire a service to do the work for you. This will boost productivity of staff and allow you to delegate different tasks to your valued employees.
Audio to text transcriptions adhere to disability discrimination laws which protect the rights of those with disabilities. One such law requires closed captions in videos so they’re accessible to all.
Companies can reuse audio and video content and integrate it into new content mediums. It can be included in website articles, newsletters, press releases or PowerPoint presentations.
Brand awareness will get stronger and viewers will keep coming back for the fresh content available on your website.
4 Ways in Which Transcription Services Can Help Improve Your Company:
1. Better Comprehension for Native and Non-Native English Speakers
Small and large business owners in any industry will acquire better comprehension of content with the services.
You and your viewers will be able to check back and experience the content after it’s released. This gives you more opportunities to be in front of a prospect or potential sale. Who wouldn’t want their potential prospects to use their information over and over again?
Transcription can bring in a diverse audience of potential new customers as it will draw in individuals who don’t speak English fluently and are focused on learning the language.
How so?
It will help to improve literacy by engaging the listeners, emphasizing word usage, demonstrating conversational dialogue and strengthening the mastery of language. Viewers can read and listen to the content at the same time.
2. Improve Accessibility
Audio to text online transcription helps to improve accessibility for a large number of people. From the start, closed captions were geared toward the deaf and hard of hearing. It has given them a chance to enjoy content or educate themselves.
The time-synchronized text is valued by 48 million Americans with hearing loss and 360 million people worldwide who experience partial or full hearing loss.
The closed captions enable these people to access what you’re sharing. They may turn into loyal followers of your company.
Transcriptions are also widely helpful for those working in quiet offices or related sound-sensitive areas. Many people live in locations with weak internet and so the ability to read the content comes in handy.
Creating marketing content or informative videos with closed captions enables visitors to connect with your content and receive accurate information.
A person on a quiet train or a mother with a sleeping baby can take the time to read your content. You’ll reach people you otherwise would’ve missed, as they would have moved on to your competitor who provides transcribed content.
Implement closed captioning into your video strategy to expand your customer base and establish a brand identity.
3. Increase Engagement
Providing captions in videos is the key ingredient for a successful video marketing strategy. They’ll boost engagement and greatly increase the audience numbers.
Audio to text transcriptions enable viewers to experience the video in an innovative way while absorbing the necessary information. Many people retain information better by reading it, and so would choose that option even if they have perfect hearing.
The goal is to increase viewing time which can lead to conversions and more profit. Closed captioning is a way to do so.
Google highlights videos and websites that have higher traffic and longer viewing times, which in turn improves SEO.
4. Video Search and User Experience
Transcribed content is easier for search engines to crawl. This will drive traffic to your website.
As a result, internet users can find what they’re searching for, which very well may be your informative videos.
The users can type in the keyword they’re targeting and find information they need. The transcript makes it a smoother process, and the user won’t have to listen until they reach a certain stat or specific detail.
With an interactive transcript, users can click on a word and the video will immediately jump to that topic.
In a study by MIT OpenCourseWare, 97% of students said interactive transcripts enhanced their learning experience. It can be useful for entrepreneurs with a large number of videos as well, as they can search throughout their video library for a specific keyword.
Transcribing videos for website content or marketing campaigns will increase overall customer satisfaction with your home-based business.
