Few things are as joyful as making someone’s day better. If you’re a florist, you get to experience this joy every day. While providing people with beautiful floral arrangements is its own reward, your floral business also needs to bring in money for you and your family. To help with this side of things, consider these tips for growing your floral business.
Adjust Your Delivery Method
If you run your business from home or own shop, one of your biggest challenges is delivering arrangements to customers. While you may use your own vehicle early on, this becomes less viable as you grow. In fact, it limits your growth if you don’t make a change.
To safely transport your flowers and expand your delivery capacity, buy your own dedicated delivery van. Better yet, use an insulated or refrigerated van to ensure your product arrives ready to impress. Doing so affords you more storage, allows you to stow your product safely, and simply looks more professional. Not to mention, driving a branded van around town gives you a chance to gain some extra visibility, which is particularly helpful if you operate out of your home.
Create a Streamlined Website
Another tip for growing your floral business is to make your website very easy to use. Ordering flowers online is a common way of doing business, so making your site a polished entry-point for customers is vital. As you deliver your own product, your website serves as the information hub for explaining that process and its costs. If done correctly, a good website eliminates barriers to customers and broadens your reach out further than ever before.
Pour Your Efforts into Customer Relations
Our final note—pay attention to your customers’ needs. While customer service is a hallmark of all small businesses, this is especially true for florists, given their line of work. Because you work with grieving families, celebratory spouses, and every emotion in between, give each customer special attention. Getting to know them and what’s going on in their life helps them feel valued, and completing their order thoughtfully means a lot. Hopefully, this goodwill can encourage them to think of you the next time they need an arrangement.
