Editorial profile of HOME BUSINESS® Magazine’s (HBM) is designed to complement its display advertising. It covers both the startup, expansion, and operation of home-based businesses; and subjects for home office users and remote workers.
Editorial Profile
Home Business Magazine’s editorial profile also provides profit-building articles in the following departments:
Businesses and Opportunities: Learn how to select and start up a home business, and learn how to grow and expand it. HBM also focuses on special interest businesses such as franchising, network marketing, mail order, direct sales and more.
Marketing and Sales: Read editorial on how to maximize your marketing and sales efforts. Subjects include advertising creative, customer communications, Internet marketing, direct marketing, publicity, networking, negotiating, selling tactics, and more.
The Home Office: Plan a productive home office. Subjects include space utilization, setting up an office, projecting a “big business” image, minimizing overhead, equipment and products, networking, technology, working smarter, finding balance, and telecommuting and teleworking from a home office.
Money Corner: Create a solid business financial foundation. Articles cover raising business capital, obtaining financing, accepting payment, setting prices, tax planning, credit management, handling collections and other financial subjects.
Success and More: HBM’s balanced editorial profile covers entrepreneur success profiles, celebrity and expert interviews, product/book reviews. In addtion, HBM offers letters to the editor, emerging topics such as “green” businesses, and more!
