It is common knowledge that celebrity marketing is key for companies to get the word out about their latest launches. Over the first weekend of Sundance 2017, Power & Industry’s annual #IndieLounge connected some of today’s hottest lifestyle brands with high profile celebrities. Widely regarded as the top hospitality hub of Sundance every year, the 2017 #IndieLounge gave stars like CSI’s Eva La Rue the perfect space to get gifted in style.
At #IndieLounge, VIP’s like singer John Popper (Blues Traveler), actor Matt Bomer (Walking Out), and hip hop producer Mally Mall networked while enjoying libations from ABK 1308 craft beer, Bogarts Vodka, and Leadslingers Whiskey. The big name attendees also received Olympia backpacks filled with luxe gifts like Donna Bella‘s Snake Venom skincare, Maria Shireen’s hair tie bracelets, Pinner Test‘s mail-in blood testing for food intolerance, and Nomadic State of Mind‘s hand-crafted, socially responsible vegan sandals.
In addition, Mai Couture also pampered guests with their makeup papiers for easy, on-the-go touch ups and Magic Bullet provided their anti-hangover eraser drink. The A-list attendees also loved the Watch Ya’ Mouth board game of hilarity, resort-style KARO Designer Swimwear (featuring jewelry built into each piece), Happy Kits for the discrete smoker, and the fluffy MP3 accessories from iPet iPals. Guests also received Getty image supported, one-of-a-kind Artist Project portraits by celebrity photographer Michael Bezjian.
#IndieLounge was definitely a favorite hangout for many of Sundance 2017’s top influencers and stars. All of the companies received invaluable celebrity testimonials that could be later used for post-Sundance pitching and future marketing efforts. If you own a lifestyle startup, definitely plan to sponsor next year’s #IndieLounge to propel your brand to a new level of awareness and success.
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