Throughout Grammy Week 2017, Hollywood was lit up with luxe celebrity parties and red carpet celebrations. All of these fêtes provided endless sponsorship opportunities for brands to connect with today’s top music industry influencers. On Wednesday, Stoli Vodka got into the spirit of the 59th Grammy Awards and hosted a posh House of Stoli party at E.p. & L.p. Rooftop Lounge in West Hollywood to celebrate award-winning producers Cool & Dre.
The invite-only affair brought together music industry big names and stars like Melyssa Ford, Christina Aguilera’s fiancé, Matthew Rutler, and Instagram stars Don Benjamin and Liane V for a fun-filled night with Stoli Vodka. The celebrity attendees loved toasting to Cool & Dre’s Grammy nominations with tasty Stoli cocktails while dancing to tunes by top notch DJ’s. All of the attendees also noshed on delectable eats (like lamb chops and spring rolls) and took souvenir photos at an interactive photobooth.
House of Stoli’s see-and-be-seen soireee brought together Hollywood’s finest influencers and talent to celebrate Cool & Dre’s Grammy nominations in high fashion. Not only did it provide endless networking opportunities for industry leaders, but it also gave Stoli the chance to snap photos of celebrities enjoying their premium vodka. These photos and testimonials were an excellent marketing strategy for Stoli, as they could later be used in publicity outreach and social media posts.
The party was just one example of the many ways brands can sponsor celebrity events and connect with the prestige of the Grammy Awards each year.
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