Did you know that the average website user’s attention span is around eight seconds? This means that businesses don’t have much chance to capture the focus of their users. There are ways to improve the likelihood of a client staying at your site, though. By ensuring that all aspects of it are user-friendly, you are less likely to lose someone to the competition.
#1. Improve Website Navigation
One of the most important things for businesses to have is a website that’s straightforward to use. 57 percent of users won’t recommend a poorly designed website. On top of that, it takes less than a second for people to form an opinion about a site, so it’s imperative that you make it user-friendly. Many businesses now opt for simplicity and make sure that each section of the website is organized in appropriate tabs. Things like hamburger buttons help to keep the page clean, and these are fashionable in the web design industry in 2021.
#2. Wider Range of Payment Methods
There’s nothing worse than finding yourself at the stage where you want to pay for a product and then realizing that the platform doesn’t support your desired payment method. Businesses that want to succeed in the modern age need to ensure that they offer a wide range of payment methods so that their customers have options.
The most successful businesses in the world have partnerships with diverse payment systems. This can improve their credibility as well because customers who see familiar brands will feel comfortable when sharing their payment details.
For example, PayPal rose to worldwide fame as a subsidiary of eBay. It became even better established when consoles like PlayStation and Xbox began offering it as an option in their online stores. Now, there are also PayPal casinos that are specifically geared towards American players who are familiar with the platform. However, these sites also come with other transaction alternatives so that they can appeal to a large group of players.
#3. Boost Customer Service Resources
A whopping 96 percent of customers value customer service highly and allow it to influence their decision whether to stick with a company or not. Everyone knows how frustrating it can be when you need to talk to a company representative and you can’t work out how to contact them.
The best businesses out there have numerous options when it comes to customer service. Some users like to send an email, while others prefer a phone call. Chat boxes are incredibly useful in the modern age, and these can be operated by chatbots that are programmed to answer FAQ’s.
#4. Allow Customer Feedback
Allowing customer feedback can improve the user experience because business owners can gather data about what their ideal clientele likes or doesn’t like about the website or company. Giving customers the opportunity to have their say also makes them feel appreciated and can improve the relationship between the business and the clientele.
Still, users are unlikely to want to go out of their way to provide feedback, so websites need to be arranged in such a way that it is straightforward. It should not be time-consuming for users to write their comments, and it’s best if they don’t have to look around to find out where to put them. The best method is for web pages to have a popup window appear when someone has made a purchase, allowing them to write about or rate their experience.
#5. Be Clear on What You Provide
One of the key themes of the internet era is the abundance of choice. Consumers are aware that they have hundreds of options to choose from in every industry. This means that businesses need to be clear about what product or service they provide so customers have no uncertainty about what they are getting. This can come in the form of information and guides, eye-catching infographics, or videos.
In the early stages of a business, it is wise to niche down and offer something that is going to allure a specific demographic. This helps in designing the web pages so that they are geared towards these people. Once the company has managed to establish itself, it can expand and begin to offer a greater range of options.
User-friendliness in a business is more important than ever. Business owners have to contend with shortened attention spans, as well as the threat of losing customers to their rivals. By using a few simple tricks, the user experience can be improved massively.
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