Let’s face it—design is everywhere. Be it the screen on which you are reading this article, mouse you are holding or even your mobile phone, you can see design all around. Basically, design is all about how we interact with everything around us. These interactions can be good, or bad, confusing or pleasant. The only difference is—THE DESIGN!
Speaking about the website, today, there are many types of websites on the web that provide relevant information about topics. You can get information on the latest web trends and designs that can help a business to grow!
If you are also planning to rock your website on the World Wide Web and stand out among your competitors, then all you need is a solid and unique WEB DESIGN.
In this post, we are going to shed light on how web design impacts business.
Let’s talk about it in detail.
What is web design?
A web design is a design of a website displayed on the internet. It is basically the user experience of website development. It focuses on designing the website for desktop browsers, but in the mid-2010s, the design for tablets and mobile browsers also became imperative for businesses.
Why web design?
Web design is one of the most crucial factors of your online presence. However, that doesn’t mean you have to pay a huge sum to top-tier designers; you need to look for a web design style that complements your business.
What makes a good web design?
For many of us, a good design includes appealing colors, videos, images and a lot of information. But actually, it is more than that. A good web design includes several elements like purpose, communication, mobile-friendliness, typefaces, colors, images, navigation and a lot more. A web design is a reflection of your business.
Experts at Clickysoft, a leading Houston web development company, suggest that a good web design encompasses various elements beyond just appealing visuals. They emphasize the importance of purposeful design, effective communication, mobile responsiveness, well-chosen typefaces, harmonious color schemes, high-quality images, intuitive navigation, and more.
How does web design impact your business?
There are many ways a web design can impact your business. A good web design is a contributing factor in terms of both the public image and profit of your business. Here are a few ways that prove that a good web design can make or break your business reputation.
1. Helps in Conversion
A good web design plays a crucial role in conversion. It encourages the visitor to reach out to the business through an effective call-to-action. From filling out a form, signing up for an e-newsletter to making a purchase, if your website has a good design, it will make a big difference to your company’s success. If you are wondering how web design can help in conversion, then look at the points below:
Bring Attention to the Home/Landing Page
If you want to grab the attention of the visitors, include crucial elements like colorful photos and graphics. If your website has appealing element, it will keep the interest of your visitors alive.
Use a Good Website Layout
There are many ways that can draw the eyes of visitors on your site. One of the most effective is a good website layout. If your website has a functional layout, it will stand apart from your competitors in no time.
Be One Step Ahead of the Fold
Make sure every key part of your website is smooth and free-flow, especially search, social buttons and navigation. Make your website user-friendly and display vital information before having to scroll, so your site’s visitors can easily find what they are looking for.
Consider the Aesthetic of Your Brand
A website design can say a lot of about your business. If you have an aesthetic that shows the overall culture and feel of your company, chances are it will increase your conversion rates.
2. Builds Trust
When you see a stunning website, unique logo or pleasant advertisement, you get a good impression of the business perhaps without even realizing what the business offers. Have you imagined from where this impression comes? A well-designed website grounds the business as it emotionally attaches consumers to your business and builds trust.
If your web page has an exceptional layout, it will appeal to more users and encourage them to engage further.
Similarly, if the website is simple to browse, aesthetically pleasing and contains relevant information, customers will feel happy and appreciated. Let’s take an example from Apple. The iPhone and iPod dominate the market due to their straightforward, clean product design.
3. Impacts Search Results
A good web design can boost your place in search results and draw in prospects. Google considers a slow page speed to be dangerous. Even an internal link can become a big issue if it’s irrelevant and don’t forget to include social media buttons.
4. Engagement and Storytelling
Just like any other brand, your brand has a story. With your brand story, you are creating something that people want to invest in. In the over-crowded marketplace, perception is key. Make your design capable of building engagement and tell a story.
When looking to create an exceptional web design that stand the test of time, look for a reliable tool that can help you to do so.
5. Usability
Is the website easy to use? If not, redesign it! Utility and usability are two aspects that determine the success or failure of your website. As user experience plays a crucial role, it is important that a web design is user-centric. After all, if users are unable to use a feature, it’s of no use.
Renderforest – A Reliable Website Creator
If you are looking for an affordable, easy and reliable website creator that can help you to tale all aspects into consideration when creating your site, Renderforest is a name you can rely on. To get a unique website for your business, all you need to do is choose your template, edit the content online and publish your website.
