Sending a handwritten letter to your customers is a good way to set your business apart from the competition and to connect to your customers in a more personal manner. Text messages, phone calls, and emails are how most companies connect with their customers, but don’t underestimate the power of a handwritten letter for establishing improved customer loyalty. Let’s explore what writing a handwritten letter can do for your business.
1. Improve Word-of-Mouth Marketing
Improving word-of-mouth marketing is the primary benefit of sending a handwritten letter to your customers. People love to share or discuss handwritten letters they receive with family and friends, especially since receiving handwritten notes or letters is rare. Sending a handwritten letter to express gratitude comes across as heartfelt, and you can count on your customers sharing it with the people they know.
2. Build and Strengthen Relationships
A handwritten letter doesn’t require a lot of time to create. You can do it affordably and quickly, and the powerful connection it builds can cement new relationships, both professional and personal. Emails and text messages are impersonal, and they have about as much value as the time it takes to create them. A handwritten letter, on the other hand, shows you care. Thus, if you’re trying to form a positive relationship with your customers and boost their loyalty, there’s no substitute for the power of paper and pen.
3. Increase Sales
In addition to helping you build and strengthen strong customer relationships, a handwritten letter can also boost your company’s sales when you use them for special promotions. You can present special offers as a token to your best customers. For instance, with your handwritten thank-you letter, you could include a 50% discount or a generous gift card to your business. This can be a very effective marketing strategy, as it drives repeat customers to your website or store. As a result, you can end up with increased sales that you wouldn’t have gotten otherwise.
4. Stand Out from the Competition
While an email is simple and economical to generate, it’s commonplace and doesn’t set you apart from the competition. Sending a handwritten note or letter, however, is the perfect way to stand out from the crowd. Your customers may not remember who sent any of the hundreds of emails they received today, but they’ll surely remember the thoughtful, handwritten letter that you sent.
5. Make Customers Feel Special
Not only do customers want to be appreciated, but they also want to feel special. Sending a handwritten letter to your customers will do much more than just give them a special surprise. By adding your customer’s details and a personal touch to a letter, you can spur your customers to feel warm, positive emotions, and motivate them to associate these positive feelings with your company. As a result, your customers will feel good about your business, and they’re more likely to do business with you in the future.
While handwritten letters take a little more time, your effort will reap several benefits. It’s a tool worth using for the success of your business.
