If you didn’t know it already, SEO, or search engine optimisation, is the glue that holds your web presence together. Without it, you’ll be shooting in the dark without any customers. Of course, knowing that you need to do something and knowing how to do it are two very different things. Do a quick Google search, and you’ll find a million and one articles telling you how to do easy SEO for quick results. We are not here today to give you quick and simple fixes, but rather real solutions to turbo-charge your search engine optimisation with SEO agency approved strategies that work.
Be Mobile Savvy
The question is no longer whether mobile optimisation is necessary or not; it’s more a question of how we can make it work to our advantage. It’s vitally important because the average Western person spends a whopping four full days (or 87 hours) a month surfing on their smartphone. And what are these people doing? Besides watching videos, checking social media and chatting, they are shopping! Google knows this well; that’s why they’ve introduced a mobile-first algorithm that specifically shows mobile-optimised content to users first in SERP. Which means, even if you have a stunning website with all the right keywords, if it’s not mobile-friendly and responsive, it won’t come up.
Revamp Old Content
Many people, even professional marketers, think you need to create and disseminate new content to generate sales leads continually. In fact, this is not true. What these people don’t know is that updated, older content can work just as well. The trick is only to spend your valuable time revamping old content that has already received a fair amount of web traffic. Don’t go trying to fix a lemon! The way to breathe new life into your content and bring forth more organic traffic is threefold: increase the word count, keyword density and usage of similar keyword strings. If you really want to go all out, you can also give a facelift to the page’s title, metadata and image alt descriptions.
Get Linked
One sure-fire way to inspire confidence in your readers is to link to other relevant pages on your website and relevant external sites. This will help you come across as having a certain level of expertise in a given subject area, which is precisely the kind of quality content Google is looking to index. Linking to other areas on your website does more than re-route readers — it also helps search engines understand how your website is structured, and, in turn, better reference it. Just make sure you properly anchor the link to 2-5 words of relevant text — don’t just throw them in anywhere, they need context. In addition, try to link to external sites of a certain quality and reputation only. Don’t just link to any ho-hum website.
Watch the Competition
Believe it or not, keeping an eye on your competitors is all part of the game! It would be best if you were tracking what keywords are working for them and what their overall SEO strategy is. Don’t be scared; doing this is easier than you might think. You don’t need to hire a professional SEO agency to do it. There are plenty of free websites that will let you plug-in a URL and see what keywords that site is organically ranking with. Find out what your competitors are getting right and copy them! That’s right, get a list of high-ranking competitor keywords, make some interesting related content (blog, webinar, video, etc.) and get it up on your site. Bingo!
