We all know the importance of image when selling a product. In the real estate sector, the lack of quality photographs of a home can be a reason to rule out a purchase. What is more, it can cause us to not even consider the property in question during initial searching. Therefore, many marketing ideas for real estate agents center around using photos and videos.
The best way to adequately capture the representation of a home is through video. In addition, audio-visual is key for emotionally connecting with the future buyer and facilitating a relationship with customers.
Using video to sell houses is an especially useful and advantageous resource.
Videos arouse emotions and convey sensations. A video provides the most authentic image of any product.
When we are going to buy or rent a house, what do we look for? Are images powerful enough to give us a clear idea of space? Simple static photographs sometimes do not help you decide. We need something more.
Without a doubt, in the age of new technologies, video to sell or rent houses is one of the most effective means.
Advantages of video to sell homes
When you are looking for a house to rent or buy, searching on the Internet, you would surely prefer to view a video than view a collection of static images or read a descriptive text of the house.
A video is more vivid; a virtual tour of a house can provoke valid responses if the house or apartment is what a searcher is looking for.
That is why videos have several advantages for anyone selling or buying, such as:
Save time
As we said, videos are excellent for showing a home. A video tour helps searchers know if a home meets their requirements, and it saves lots of time, as once someone has watched a video, they see if they want to take the next step and visit the house. This way, viewers are much more likely to buy or rent the property than those who have only seen photographs.
Save viewers money
If the images a viewer has seen have not shown what the house actually looks like, they will need to visit the house. Especially if buying abroad or far from their current location, the travel will incur considerable expense.
And time, isn’t time worth money? Both sellers and buyers waste time to see or show a house that does not even come close to requirements.
People love videos
Did you know that the video portal par excellence, YouTube, receives more than a billion monthly visits? This figure confirms the conclusions of certain studies that prove people love to watch videos. For example, 1.3 billion viewers of online videos worldwide, watching an average of 180 videos per month. That is, they spend an average of 18.9 hours a month viewing online video. This figure is expected to rise in the coming years.
Also, an average user spends more time on a property website if the website has videos—an average of 88% more time than other portals that do not provide video content.
Furthermore, more than 68% of people share videos on social networks. It is a format that attracts us; we like it!
The same goes for virtual reality, which is one more way to include the user in an original and fun way in the process of buying or renting a home.
What should a video look like to sell houses?
Finally, let us see what features a video should have to sell houses:
Fun: A video made with a touch of humour will go down well. But you have to be careful because there is nothing worse than those who try to be funny and fail.
Original and creative: if you want to differentiate yourself from other properties, you must do different things. Content that is original and creative will attract more attention.
A brief video is better. When a video goes on too long, the user may stop watching. A perfect length is usually between one and two minutes. However, the content must always be of quality and striking. Short should not be synonymous with low quality.
Provoke: As we have repeated several times, the video should provoke positive emotions and sensations. One of them is to get the future buyer to see himself living in the property.
Easy to remember: The video content should be easy to record in memory.
Videos will help viewers make real estate decisions. They can truly help people determine whether a home is what they are looking for.
