The world of real estate is one of the most lucrative industries in the market today. The housing market might fluctuate randomly, but business is good whenever you learn the market and understand what the people need. It’s difficult to do that alone most of the time and that’s why everyone working in this field should use some of the essential tools that can help their jobs run smoothly. This is why we’ve come up with a nice list of tools and software that can help your real estate business grow.
Task Management
One of the strongest task management tools that can allow you better freedom in organizing your projects better has to be Trello. Your work would be streamlined in the form of boards and real estate agents would be able to see the progress of every job. You will know which stage the project is in and who is operating on it. There is an option to create different lists of stages for each board created and then you just drag and drop a Trello card. You will have the luxury of adding comments, due dates, labels, attachments, and much more on each card. This is a great tool that helps showcase everyone’s activity and check the activity of each agent or member. This is also great for looking up past mistakes because everything will be saved, making you learn not to do it again on your next projects.
Real Estate CRM
A decent customer relationship management tool is one of the essentials that every real estate business should have. It’s worth investing in one because you can optimize your work, improve customer satisfaction, and effectively save time and money. The developers at EstateBud believe that a lot of agents are over-complicating their tasks and wasting time, but you can utilize your resources and manpower correctly with this system because it helps you link every property listing easily and conveniently to the right buyer. You will see a huge boost to your sales when your company and agents use this CRM tool to help manage their listings, projects, and customers.
Marketing Collateral
Working in this field means that you need to support your sales and customer retention rates through marketing. One of the best tools for this has to be Canva because it allows you to neatly design the interface based on your business model and needs. You can utilize some of the templates for real estate postcards, brochures, flyers, and a lot more. You have options to design your own too with the DIY feature that comes with it. It has the drag and drop option with different choices for you to use when it comes to layouts, fonts, and designs. It’s a great and easy way to market your business and what you have to offer.
Chatting and Collaboration
This business is huge and has millions of people working on it, but sometimes you have to collaborate and communicate with other agents quickly and efficiently. A tool that can do this well enough has to be Slack because it’s similar to your office but in the digital world. You can chat, upload, share opinions whenever you want and on the go. You can create separate channels for each individual team depending on their projects and have every agent collaborate with each other to close deals and increase your productivity. The great thing about it is that it can integrate with other apps too, saving time and effort in the process. It also has a direct message feature if you want to talk to an individual agent whenever you want privately.
Video Marketing
Nothing is like seeing something for yourself, but you have ways to achieve this when you want to save time and effort. Even though some clients like to see properties themselves, you can use Animoto to capture video of the entire property for your listing. But the great thing about it is that you can use it for video testimonials to help bring in more customers too. You can post these videos on your website and share it on social media for better exposure and views. This tool can help generate a lot more leads for your business.
It’s surprising how some apps and software tools can help you become better and more successful in the real estate business. Every agent might be doing a lot of tasks at once and that type of work ethic/style is admirable but hard. This is why you need to utilize some of these useful tools that can streamline your work, get you more clients, close deals more often, and increase your sales margins significantly.
