The fresh taste of every food item doesn’t start with a good recipe. The quality of every ingredient and its ability to create the taste of signature recipes is lost if your ingredients are not stored properly. Every well-loved frozen treat starts with proper food storage in commercial freezers.
With various commercial freezers in the market, stores, in particular, benefit from combined storage and display solutions. A commercial display freezer is great for attractive product placement of perishable and nonperishable food items.
The brightly-illuminated display and generously-sized shelves instantly draw the customers’ attention to the promise of healthy treats and flavors they know and love. Only a reliable commercial display freezer guarantees both effective visual merchandising and food quality control while in storage — and awaiting customer purchase.
What’s the Best Commercial Display Freezer?
Choosing the right type to line the walls of the frozen section depends on the requirements of your business. It’s important to think about what you want to achieve and then ensure the commercial freezer you buy has the right features to accomplish this.
Common Features of Quality Commercial Display Freezers
Clear Glass Doors
Every commercial display freezer is built with glass doors rather than solid metal doors found in traditional units, which provide a clear view of available stocks. Inside, commercial display freezers are lit by bright, but energy-efficient LED lights that increase the brilliance of various colors used in food packaging, making them more attractive to shoppers.
Energy-Efficient Fittings
For a pleasant store environment, these freezers are also equipped with noise control systems and auto-defrost systems. These help customers browse the shelves, find what they need without getting covered in frost, and reduce the risk of reduced freshness due to freezer burn.
Advanced models even feature self-closing doors backed by magnetic strips to improve energy-efficiency and prevent frozen food from being exposed to fluctuating temperatures.
Robust Construction
While these features are standard, the most reliable commercial display freezers are made with quality materials and construction to guarantee product freshness while frozen. These fridges are also supported by state-of-the-art ventilated cooling systems and digital thermostats that can be programmed to automatically control the interior temperature and humidity.
All in all, their robust stainless steel construction, adjustable shelving units, and generous storage space guarantee reliable storage and product display. These are great for use in the frozen aisles or by the tills to encourage last-minute purchases and impulse buys.
Types of Commercial Display Freezers
The leading commercial display freezers may be defined by common features like glass windows, energy-efficient LED lighting, attractive product displays, and various shapes and sizes. But what’s the best type of freezer for your business?
The key is to know exactly what you are selling — and how a commercial display freezer guarantees safe food storage and effective visual merchandising. Each type of commercial freezer is designed with a specific use or merchandise in mind, which its construction, size, and display area can highlight to customers browsing through the aisles.
In-Store Display Freezers
For instance, many frozen dinners, ready-to-eat packed meals, and pre-cooked gourmet dishes are often displayed in tall, upright display freezers. In contrast, specialty stores rely on countertop displays to feature exclusive or impulse buys on special offers. For ice cream lovers everywhere, the chest-style display freezers are a familiar “grab-and-go” stop when doing a quick pass of the frozen section or convenience store for a treat.
Kitchen and Foodservice Operation
Other types of display freezers include multi-deck and under-counter models, as well as horizontal, reach-in, and jumbo units to accommodate large-scale inventory and food storage requirements.
Commercial Display Freezers for Every Setting
Selecting the best commercial display freezer for your business then comes down to what you’re storing or selling, and where these items are positioned — on countertops or store aisles for customer purchase, or even in commercial kitchens for high-volume food preparation.
Depending on your business, you may even benefit from using different types of commercial display freezers in different areas— some customer-facing units in-store, or large chest models for use by staff in kitchens and storage areas.
Advantages of Commercial Display Freezers for Your Business
The case for commercial display freezers is simple — they’re essential to food storage and display of best-selling frozen merchandise. There simply isn’t a more effective food safety and product display solution than a commercial display freezer.
Creating a Great Shopping Experience
How do you best sell frozen foods to your customers? Commercial display freezers are the prime product display solution that allows you to position best-selling items and new offers from your frozen section in front of busy shoppers. They ensure that food stays fresh and optimally frozen, without the risk of freezer burn and reduced food quality.
Their bright, energy-efficient LED lights keep products fully illuminated through the glass windows. These features make a smooth and pleasant shopping experience, as customers easily find their favorites or be compelled to try alternatives — all without having to frequently open and close freezer doors.
Store and Inventory Management
For store owners, the benefits of commercial display freezers go beyond effective visual merchandising and increased sales due to an aesthetically-pleasing display.
On the inventory side, a clear glass display allows staff to easily monitor remaining stocks on shelves and modify the display to maintain effective product placement. Backed by state-of-the-art temperature control, ventilation, and auto-defrost, the clear display also plays a key role in food safety. Staff can easily check items approaching — or past — their sell-by date, and ensure that customers only shop for food that is fresh and healthy.
Buying a Commercial Display Freezer
Combined food storage and display solutions are essential to maintaining a high-volume inventory and fresh, quality taste of food products for your customers. A commercial display freezer is the best way to ensure food safety, as well as use attractive product placement to boost sales and increase the visibility of best-sellers and exciting new offers. It also helps that they look every inch polished and modern — suitable for a wide range of stores and products, and convenient for customers to use.
