How to Use Instagram for Branding

Smartphone with Instagram app open on screen

In the early days, Facebook used to be the biggest player in the game. Instagram then took over and now it is almost like a Colossus above all the rest with millions of users who use this platform every day. Whether you’re a model, you run a blog, you have a business of your own or just dream of being a celebrity, Instagram, is the best place to start growing.

Over 70% of companies are on Instagram and do most of their marketing through it, while other online social networks are used for balancing their presence and complementing their insta-growth. Unbelievable numbers of people use Instagram daily, but it is not very easy to get in the market and start promoting.

About 95 million posts are made on Instagram daily and it is very important to keep posting your posts to make your impact.

Some of the basics that you need to start doing on Instagram are the following:

1. Good photographs

Instagram is a platform which speaks through animation and visuals. The most preferred types of posts on Instagram include good pictures of products or what you are trying to promote, with a nicely written description that is not too long.

Some ways that you can improve your pictures are:

  • Choose bold colors and well-defined shapes.
  • Keep your main subject or target in the center of the photograph.
  • Use good editing tools.
  • Always have good lighting.

2. Be unique

There are a lot of people already following cool trends, but conforming is not a good idea because you will get lost in the crowd instead of being recognized.

It is very important to be unique and stand out from the crowd, so everyone will notice you. Create your own style and be recognized for it and let others copy and spread the marketing message for you. Styling your photos with filters from world-known apps such as VSCO and Lightroom will help; pay good attention to the native filters on Instagram as well. Designing a unique all-yours visual style of posts will lead to success.

3. Use hashtags

Hashtags are key to use and are immensely important on Instagram, as they help people find something easily and quickly.

Use relatable hashtags on almost all of your pics. An Instagram update has enabled users to follow a whole hashtag instead of just one page, so you can review all the posts related to that one hashtag. But don’t let yourself get carried away with this; don’t use too many on one post. Pick 3 to 4 popular hashtags that completely describe your photo or video. Posts overloaded with hashtags are boring and your videos will get more views as result.

4. More followers

Followers are the most important part of marketing on Instagram as they may provide revenue when purchasing products and their support shows you’re an established business.

An account with more Instagram followers is deemed to have more value than those with fewer followers. They get visibility more quickly and their posts will make a difference, as they have public power. You can connect with influencers, whom are individuals with thousands of followers in a specific niche.

Previously, the process of gaining followers was a difficult feat, but now you can acquire them easily by using different apps and websites which draw followers on Instagram. Your posts will receive more attention and your followers may eventually refer others, leading to more growth. The company cheapigfollowers.com recommends doing your proper research before deciding on a business to work with. Remember that organic traffic is the best way to grow a new business on the popular social network.

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