Whether you’re a seasoned veteran on SEO tactics and content marketing, or you’re entering the field for the first time, you undoubtedly know about keywords. You know how to make them desirable for search engines, how to sprinkle them throughout your content, and how to find which ones will direct inquiries to you. However, SEO is a rapid and ever-changing art form, and to keep up with the times and stay visible, you’ll need to learn more about keywords.
Do you know how important negative keywords are and what you don’t want leading to your page? Have you thought about easing up on the frequency at which you use your keywords and strategize better placement options for them? Do you track and research your data? Discover three interesting things you didn’t know about keywords.
Negative Keywords
Search engines aren’t perfect, and sometimes you can waste resources reaching out to dead-end leads. Implementing negative keywords can support a more relevant audience and cut down on PPC (pay-per-click) marketing expenses. A negative keyword tells a search engine that your page should not show up in a given search.
For example, if your company sells sunglasses, you wouldn’t want your page to appear in a product search for stained glasses or beer glasses, as these customers aren’t likely to be a match for your product offerings. Adding these keywords helps generate a more accurate potential customer base so that you can focus your efforts on studying the habits of that group.
Location, Location, Location
Do you often create content that has the same keyword strewn throughout the piece in hopes that search engines will recognize it as relevant? This tactic of focusing on one keyword alone may have worked in the past, but the internet is evolving.
A much more effective technique is to properly label headers, instead of heavily focusing on making the body keyword rich. While placing keywords throughout your content is still a good idea, focus your efforts on placement, not frequency. Expanding into other relevant keywords is another effective method.
Research, Record, Strategize
If you use the same keywords and techniques each time, you’ll always reach the same audience. Perhaps your product has evolved or you’re looking to find more customers or blog readers. Learning which keywords are helping and hurting you is a big advantage. You can find research tools that you can use to help you analyze this data and create a more effective approach. Some of these programs offer you knowledge about what keywords your site is ranking for so that you can analyze the competition. With this information and the techniques mentioned above, you can create a powerful and effective strategy to reach those customers you thought you never would.
In a constantly evolving field, slowing down is not an option. With the latest technology and innovative techniques, staying ahead of the competition is necessary for success. These advanced insights into the world of keywords can help expand your audience base and improve your SEO techniques.
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