Dropshipping is a great option for entrepreneurs who are looking to start an eCommerce store but don’t have the resources to handle the manufacturing and manage the supply chain on their own. According to ecomdropshipreview, dropshipping will cause you less stress and headache since you no longer have to worry about inventory management.
What is dropshipping? Dropshipping works like this: when you sell an item, it’ll be sent to a third party, in this case, a supplier. The supplier will then ship it to the customer. This is a really great business opportunity as you’ll only have to pay for what you sell without even touching the products you’re selling.
This is why a lot of people are interested in dropshipping and are willing to try it out. And, with the help of some eCommerce solutions, such as Shopify, it’s now very easy to start a dropshipping website on your own.
However, just like all business ventures, there’s a lot more to consider when it comes to dropshipping. Just because you already have a website, it doesn’t mean that your success is now guaranteed. You’ll have to develop some marketing strategies, particularly on how you engage or converse with your customers to succeed in this business.
In this article, we’ll be talking about Shopify dropshipping eCommerce store conversation strategies that will surely help you win more customers and set you on the right path towards success.
Conversation Strategies for Your Shopify Dropshipping Business
You have to know that to succeed in the dropshipping business you must be able to provide 100% customer satisfaction. Since dropshipping is already keeping your hands off from a lot of traditional responsibilities, the only thing that’s left for you to do is to find out how to foster customer success. It’s the only thing you have full control with, which will also help you stand out from the competition.
Customer engagement is where you can set yourself apart from other dropshippers, especially in today’s dynamic and volatile marketing world. You should focus on improving your relationships with your customers. Even the way you talk to them can already have a great impact on your reputation.
With that said, here are some conversation strategies that’ll allow you to better engage with your customers. This way, you’ll be able to provide them with what they really want.
1. Enable Customer Feedback, Comments Section, and Reviews on Your Store
What’s great about setting up your dropshipping store on Shopify is that it gives you access to a lot of features that are really helpful in running your business. One of the features Shopify offers is the ability to enable customer feedback on your store.
This is such an excellent way of encouraging your customers to engage and have a conversation with you about a particular product. You won’t be able to miss customer feedback if you use a help desk software or an issue tracking system for your store.
Adding a comments section to your Shopify store is also a good thing to do since it provides you with feedback from your customers. Giving your customers space where they can freely say things about your business is part of your job as an owner.
The comments section also allows you to interact with your customers and to let them know that you’re listening to them by responding to their comments.
You should also enable customer reviews on your Shopify dropshipping store. Customer reviews are very useful as it gives you a good idea about what experiences your customers have after buying your product. Since these reviews are provided by customers who have bought and used your product, you’ll be able to figure out what’s working and what’s not.
Enabling customer feedback, reviews, and comments give you a great opportunity to engage with your customers really well. That’s why this is one of the best dropshipping strategies out there.
Once you enable all of these on your Shopify dropshipping store, be sure to track them and respond to them as soon as possible.
2. Give Them Something Good on Their Special Days
All customers want to have special attention; the same goes for online customers. You must engage with your customers with a message on their special days, such as birthdays, or anniversaries. This strategy is one of the best ways to show your customers that you value them.
To engage your customers, you might want to offer them an exclusive deal for them on their special day. You can give them a discount, giveaways, or offer them free shipping for their orders.
You can give them anything special on their special days, just make sure though that what you’re offering is real and not just talk. After all, you want your customers to recommend your store to others at all times, making them your “brand ambassadors”.
3. Get in Touch with Unhappy Customers as Soon as Possible
Chances are there will always be customers who are unhappy with your products or services. Ignoring these situations can cause some serious problems for your business. This is why you need to address these situations as soon as possible before it can affect your future profits.
The problem with reaching out to unhappy customers though is that, sometimes, they don’t let you know the problem they have with you. They’ll just immediately stop doing business with you and go to another store instead.
To make things worse, these customers will often share their bad experiences with their family, friends, colleagues, and social media, which affects your reputation. This is one of the worst things that can happen to a dropshipping store.
To prevent this from happening, be sure to reach out to every single one of your customers. Ask them what’s wrong and let them know that you’re willing to solve their problem.
As for tracking unhappy customers, you can conduct a survey for your customers after they bought a product from you. This survey helps with figuring out what issues your customers have about your products or services. This will also help you gain more insight into your customer choices and preferences.
4. Optimize Your eCommerce Store
You have to understand that the majority of the customers prefer to be unassisted when it comes to shopping for products. They want to find the product from your store on their own before asking for help.
This is why you need to make sure that your Shopify dropshipping eCommerce is optimized really well so your customers will be able to easily find the products they want to buy from you or access information that they’re looking for.
Designing an excellent search experience for your customers must be one of your priorities when setting up your eCommerce store. Your customers should be able to easily find what they want from your store. Because if they fail to find what they’re looking for from your store, they’ll look for it from another eCommerce store.
You also have to put in mind those users who just casually visit your Shopify dropshipping eCommerce store. These are the users who only visits your store only to compare your products or services to other stores. They’ll go through various product categories and pages on your store, so make sure that your website has a well-designed navigation menu and search functions to serve them.
This strategy may not get you in touch with your customers and visitors directly, but it’ll help show them that you value them by giving them an eCommerce store that allows them to easily find the products they want.
Conclusion
The most important thing to do when it comes to engaging and making conversations with your customers when you’re in the dropshipping business is to not let things run on autopilot. You should be more hands-on, especially when it comes to anticipating problems. It’s important to be proactive in engaging with your customers; you should engage them before they engage you.
For instance, if your customer’s order has not been shipped yet, you should be the one to contact your supplier and inquire on your customer’s behalf. You can then tell your customers the reasons for the delay and help them understand the situation.
Pay attention to what your suppliers are doing. Make sure that the inventory levels are good especially for the best-selling and most popular products. This will ensure that your customers will not be ordering products that are out of stock or experience shipping delays that are not really your fault or have no control over whatsoever.
You should also be proactive in resolving potential problems and issues even if the customer is yet to put out a complaint. Keep in mind that not all customers complain, they just want to ask for a refund immediately. There are even some customers who won’t let you know about their bad experiences. By doing so, you’re instilling trust and putting a face to your dropshipping business.
