Anyone who has a business, whether online or otherwise, wants to make sales. Sales increase your profit which sustains you and your business. However, increasing sales through online channels is, most of the time, easier said than done. But it’s completely possible.
For those who sell beds online, changing their marketing strategy can drastically boost their sales. But, making some small changes on your website can also increase profits. This guide will give you some tips on how you can make more money from your online business.
Here are some strategies individuals can use to get more customers to buy beds from them.
Display Guarantees
Clients want an assurance that your products are of high quality. Fortunately, there are many ways businesses can ascertain that. Sellers can offer:
- Security badges. They indicate that any transaction on one’s website is private and secure.
- Money-back guarantees and return policies. They make you more trustworthy as customers are assured that they can get a refund if they’re not satisfied with their bed.
Reduce Friction
It’s not possible to remove all friction from a business transaction, but one can minimize it. Frictions are any doubts or second thoughts that customers might have about buying your products.
People want to make sure that they get value for their money. Therefore, they won’t be quick to purchase from a store unless they’re convinced. Is it worth that money? Can I trust this site? Will it fit? These are some questions that prospects have.
Addressing customers’ doubts will help sellers to convert them into believers. Here are ways you can reduce friction.
- Make your website interface user-friendly.
- Be open; don’t give someone a reason to doubt your legitimacy. Include a company name, physical address, phone numbers, and photos.
- Make processes short and straightforward.
- Provide sufficient evidence and information.
- Eliminate fears, uncertainties as well as doubts.
Include Customer Testimonials on Your Website
Customer feedback is a marketing strategy on its own. Consumers rely on testimonies from other customers who’ve purchased your products before. If you have many positive testimonials, then don’t be shy about showing them off.
When someone visits your store and sees positive comments from satisfied clients, they’ll be influenced to buy from your store. Websites with no testimonials make it hard for consumers to know whether or not they’re legit.
Also, you should include trust signals on your site. This makes potential prospects have a positive perception of your brand. If you have any accreditation such as a certification from the Better Business Bureau, you should put them on your site.
Use Pop-up Offers
When people think of pop-ups, they see them as annoying ads that distract them while shopping. However, when used sparingly and correctly, they can reduce shopping cart abandonment and increase sales. High-performing pop-ups are said to increase conversion rates by a significant percentage.
But, for them to perform, one should offer something relevant to the user. For instance, if a pop-up is a promotion or a freebie, instead of a distraction, clients will view it as a gift.
Improve Readability
How readable is your website? Remember that just like you, there are many bed-selling companies online. But what will make customers consider you is how favorable you make their shopping experience. No one wants to struggle to read product features or price, or any other relevant information. After all, why struggle when there are countless other vendors?
Individuals should improve readability on their site. Use large visible fonts as well as simple language which a shopper can easily understand.
Offer Discounts and Coupons
Making online sales is a matter of convincing many prospects to buy from you. Offering coupons and discounts is one way of generating interest among your clients. People mostly go for affordable products when shopping online. Often people think that they’re losing profits when giving away discounts or coupons, but this is hardly the case. You can still fulfill your business goals even if you offer coupons.
Stores can offer different coupons which include clearance sales or weekly/ monthly discounts. Sellers should also have holiday and seasonal offers. This ensures not only customer retention but also brand recognition.
Have Different Payment Methods
Some sellers lose customers because of their limited payment options. Many businesses only accept credit cards, but what about customers with Google Wallet, Apple Pay, or WePay? People have their banking preferences. Although optimizing your site to include these options can be difficult, sellers should offer as many payment options as possible. Doing this makes it easier for customers to give you their money.
Final Thoughts
As you can see from the above discussion, making more sales is about giving shoppers a personalized experience. These tips will help you sell more beds and make more profit. The good thing is that individuals can do most of them on their own. However, for complex strategies that might need an expert, don’t hesitate to hire one.
