Amazon is one of the most popular marketplaces with numerous sellers and goods to choose from. If you are one of the sellers on Amazon, you probably know about Amazon BSR — Amazon Best Sellers Rank. This special-purpose statistic has a direct impact on your business and can be used as a marketing tool.
If you have no idea what BSR is and would like to know more about Amazon seller ranking, find all the answers in this article. It’s a detailed guide for businesspeople interested in gaining high positions for their Amazon products and increased sales.
What Does BSR Mean?
Amazon Best Sellers Rank is the number of points given to the product presented on the Amazon marketplace right after someone purchased it. When the seller gets money from the buyer, the shopping session is considered completed. It means that the BSR statistics will change. You can find information about Amazon Best Sellers Rank in the section of the product description.
If the product has high sales, its BSR showing will stay low. The higher the Best Sellers Rank, the fewer purchases the product has on Amazon. Let’s take a look at an example of such a ranking:
- The umbrella of Seller 1 has a BSR of 101.
- The raincoat of Seller 2 has a BSR of 29.
- The rubber boots of Seller 3 have a BSR of 57.
The raincoat has more sales than the umbrella and rubber boots (BSR of 29 < BSR of 57 < BSR of 101). Compared with the umbrella from Seller 1, the rubber boots are more popular among buyers (BSR of 57 < 101 of BSR).
How to Calculate the Best Sellers Rank on Amazon
Most Amazon sellers would like to know the algorithm of the BSR calculation. But there is no precise data on how the indicator of buyers’ popularity is formed. The rate probably depends on sales and their frequency. Additionally, a comparison of the product with similar catalog items is taken into account. Some sellers notice that BSR changes if they change prices or launch some promotions.
How to Get a Best Sellers Rank on Amazon
According to SageMailer, it is necessary to support the interest of purchasers in your goods and provoke their orders to obtain better Amazon BSR. Do not forget that only a complete buying process can affect BSR. Both current and historic sales matter, so provide excellent customer service to all your customers. Note that the rank also depends on other factors like:
- Price changes (rising and cutting of costs)
- Special offers and discounts
- Sales of similar catalog items of other sellers
Marketers who make a specialty out of the Amazon marketplace sales found several tips for improving the BSR statistic.
Step 1: Undertake Optimization of Your Product Title and Description
Add relevant keywords to the title and description of your product. Provide as many details about the item as possible. For example, highlight your product’s material, size, shape, brand, and color. Include some significant features in the description as well. Write down well-thought-out listings with the primary information on your goods. Note that your description should contain eye-catching selling bullet points to capture purchasers’ attention.
Step 2: Override Competitors Through Attractive Pricing
This does not mean that you need to underprice your goods. It is better to make your costs competitive. Amazon takes into consideration this aspect for ranking. Take a closer look at the pricing of other sellers for similar goods and determine the most optimal price sticker.
Step 3: Add More High-Quality Images to Your Product Listings
Some buyers do not read descriptions but look over product photos very attentively. Add high-resolution pictures with the opportunity to zoom them if necessary. The expanded view of the photo should be of high quality too. Order professional HD object photography or fix pixelated imagery.
Step 4: Improve Your Amazon Storage and Delivery Services
Amazon BSR depends on the range of storage and delivery services you can offer to customers. Provide purchasers with extra reliability using Amazon FBA and Prime programs. Your sales will increase while Best Sellers Rank is going to become lower.
Final Thoughts
Amazon Best Sellers Rank is the most honest parameter that indicates the popularity of your products on the marketplace. If you are interested in higher selling performance, follow the tips provided in the article.
