The eCommerce giant Shopify estimates that global eCommerce sales will top $4.2 trillion in 2020. For all would-be eComm entrepreneurs, the question that naturally arises is: how can I get a piece of this pie?
One of the best available opportunities is by leveraging the power of dropshipping, a fulfillment strategy through which a company contracts with a supplier (generally overseas) who handles the sourcing and shipping of the company’s products on a unit-by-unit basis. Simply put, if someone orders product “X” from a website, then the order is immediately sent to a supplier who packages “X” and sends it directly to that website’s customer.
While basic in principle, this method has launched thousands of YouTube tutorials and expensive paid courses covering every dropshipping approach imaginable. Recently, eCommerce entrepreneur Kevin Zhang (known for generating $20MM in sales within his first year in business) rolled out his first course called eCommerce Millionaire Mastery (EMM). EMM is a complete blueprint to dropshipping and covers how to select, brand, market, and fulfill products. Between offering key insights into Facebook ad strategy and including access to Kevin’s personal fulfillment team, EMM truly stands out in a crowded info-product landscape.
The remainder of this article will provide a walk-through of the content included in the course and discuss its value for the money.
Introduction
The course’s introduction covers the basics of the eCommerce model and reveals the possibilities available to dropshippers in terms of the business models they can choose to adopt, including private labeling and even consulting work. Finally, Kevin breaks down critical mindset barriers to overcome in order to get on the fast-track to success.
Ways to Dropship
The second module covers the different ways that entrepreneurs can structure their dropshipping stores. From “single product” to “general”, to “branded niche,” Kevin breaks down the pros/cons of each category.
The module also covers the basics of setting up a Shopify store, finding a niche, and using Oberlo and Aliexpress to locate products that will ensure a quality customer experience and attractive margins.
Consumer Psychology
In this module, Zhang provides a model for developing basic consumer psychology skills. Realizing that not everyone comes from a corporate background, Zhang provides his frameworks as a way to level the playing field and inspire the next generation of entrepreneurs.
Shopify Design
This module covers Shopify store setup in great depth; from creating pages to installing plugins, nothing is overlooked. A series of videos on Photoshop is also provided in order to ensure all store visuals are beautifully branded and edited. The end result of this training is an attractive site requiring minimal (or zero) stock photo purchases.
Zhang also covers the process of selecting and adding a unique domain name. A professional looking domain name signifies the strength of a brand and screams credibility.
Facebook Ad Design
Creating a well-branded store is only half the battle; equally important is spending time developing engaging ad creatives. This module explains how to create multiple styles of eye-catching ads that are sure to convince even the most resistant buyer to reconsider. Aside from simple design tips, Kevin also ensures each EMM member understands the basics of creating Facebook ads (such as minimizing the use of text in images).
Facebook Ads
One of the most valuable skills a dropshipper can develop through Kevin’s course is mastering Facebook advertising. The ability to drive traffic to any website in the world is incredibly powerful, and Kevin lays out his exact system for successful Facebook ad strategy (including CBOs). In these comprehensive lessons, you’ll learn how to evaluate ad performance (no more guesswork!), effectively scale, and organize your ad manager.
You can then take these skills and apply them to your own site or outsource your abilities to others for a fee. Students have been successful with both approaches.
Email and SMS Marketing
Email and SMS marketing are crucial to the success of any high-converting online business, so the course provides an overview of key, revenue-driving techniques to boost conversions. Tutorials covering topics like “abandoned cart flows” and “automatic tracking updates” help to cleanly explain otherwise confusing topics. The end result is a customer base that both purchases more AND stays happy!
Customer Service
After covering the entire marketing and fulfillment processes, Kevin describes his strategy for “bulletproof” customer service. Whether it’s connecting students to his personal supplier or providing a walk-through of how to hire for customer support within Upwork, Kevin’s videos are sharp, concise, and actionable. Should anything go wrong, Zhang provides time-tested solutions for managing dissatisfied customers, processing returns/exchanges, and resolving any other sources of conflict.
Legal Requirements and Business Basics
While true knowledge of business law requires a 3-year degree, Kevin touches on the key areas related to eCommerce dropshipping specifically and how they vary by geography. While this section is less dense than others, the value is definitely there because students learn about IP infringement and when to set up an LLC (among other critical topics).
Creating Wealth Using Dropshipping
Overall, eCommerce Millionaire Mastery is a comprehensive course that can show you the exact steps to follow in order to create a new revenue stream for yourself and your family. Kevin Zhang’s useful tips and strategies can help you overcome some of the challenges that can plague any new business. Making sure that the proper procedures are followed will help your company grow and thrive.
