Just as a front desk is crucial for a brick-and-mortar business, websites are essential for companies to excel in this digital era. Unfortunately, in an age where new websites pop up daily, it’s challenging to stand out amongst the crowd. But not to worry, we’ve compiled some of the best ways to drive traffic to your website.
Improve Your SEO
Search Engine Optimization, commonly referred to as SEO, is the process of improving your website to make it visible for relevant searches. For instance, if you search for “shoes,” Google has algorithms that determine which shoe-related websites show up on its first page. These complex algorithms consider hundreds of factors when deciding where sites should rank.
Some have used black-hat SEO methods to try and outsmart Google’s algorithms. However, Google is continually refining and fine-tuning its algorithms to outwit such shady practices. That’s why it’s vital you find an SEO expert who can review your website and optimize it to increase your rankings. These experts can typically help with everything from SEO keyword research and analysis to web content.
Create Quality Content
Even if you have a high-performing website with some of the best graphics, you won’t get much traffic unless you create quality content. That’s what content marketing is all about. No wonder Seth Godin, the godfather of marketing, once said: “content marketing is the only marketing left.”
Create content that is useful for your target audience. Instead of focusing on selling your products, focus on helping your audience. Some of the content you can create include:
- Blog posts
- Ebooks/Ecourses
- Newsletters
- Webinars/Magazines
- Podcasts
- Infographics
- Slides
- Videos
Creating quality content is one foolproof way to ensure higher rankings in Google searches. The higher your rank during searches related to your business, the more visitors to your website, which is ultimately beneficial for your bottom line.
Create a Google My Business Listing
Google My Business Listings is one way that the search engine helps businesses get noticed easily. With a Google My Business profile, customers can easily find your company through a Google search and Google maps. This listing is a snapshot of your business, your services, business hours, contact information, and how clients can find you.
Guess what? Clients are 70% more likely to visit a business with a Google My Business profile. An optimized Google My Business Listing profile gets seven times more visitors than an incomplete one. And the best part? It’s completely free. Learn how to set up your own Google My Business here and get more visibility.
Improve Your User Experience
Have you ever visited a website only to exit after a few minutes due to pages taking forever to load? Other reasons like unresponsive buttons, poor website structure, overcrowded texts, and bad design are off-putting to clients.
To have more visitors and buyers on your website, you have to prioritize the user experience when building your website. For starters, organize and structure your website for easy access and navigation. Take advantage of white space and highlight critical information. Make it easy for clients to find essential buttons such as CTAs and query forms.
One crucial way to improve user experience is to make your website mobile-friendly. According to BrightEdge, nearly 60% of all website traffic comes from smartphones and tablets. That means that if you’re going to satisfy most of your customers, you’d need to optimize your site for mobile phones.
Your website is your business’s 24-hour salesperson. That’s why finding ways to drive traffic to your website is a no-brainer for any businessperson. Use the tips shared in this article to make your website easily accessible and attractive to your clients.
