Writing a captivating blog is a lot like cooking. You can have all the ingredients and the best equipment, but without culinary knowledge and skill, your dish may leave much to be desired. Similarly, content creation that drives traffic to your website doesn’t just involve good quality writing — more is involved.
So, just what is needed to create better blogs for your brand? Well, keep reading to find out some essential writing tips that’ll ensure your content is reaching its full potential.
Keep It Simple
In his book “Don’t Make Me Think”, UX expert Steve Krug highlights that web users tend to want to consume information and access services with the least effort possible. When it comes to writing an effective blog, you should follow that same principle. This doesn’t mean that your content can’t be meaningful, but it has to be to the point. Users don’t like having their time wasted.
Keep your writing style concise and easy to understand. If your readers feel that they can go somewhere else for a more condensed version of what your blog offers, most likely they will.
Know Your Audience
Going back to our cooking analogy, if you’re providing dishes that your clients don’t enjoy, all your efforts are in vain. Besides good quality writing, you need to have the right content mapping tools to ensure that your blog posts are exactly what your clients want to read.
The way to do this is by first creating a “buyer persona”; a hypothetical model of the customer with likes, dislikes, and needs. This will help you to create content with purpose rather than having broad material that doesn’t convert readers into paying customers. More on how this can be done later.
You Reap What You SEO
One of the greatest benefits of having a blog is its phenomenal ability to boost ranking on Google. Every blogger should be, or have, an SEO expert. The beauty of SEO is that it’s a low-cost way of marketing your brand. Whats more, there are tons of useful SEO tips online for free!
Being skillful in SEO will help your brand to attract organic traffic in a way that other forms of digital marketing can’t.
Don’t Forget a Call to Action
A blog is not simply to impart knowledge to readers, it’s to promote your brand. The wisdom you bestow and your services should be one and the same to your readers. How you do this is by creating an effective Call to Action (or CTA).
A strong CTA impels your reader to get closer to your brand, either through a means of contact, a purchase, or a subscription at the conclusion of the blog post.
There are a variety of ways of doing this; a well-placed link that takes you to your services or an opportunity to share the article on social media, for example. Don’t let your post lead to a dead end leaving the reader with no other option but to move on to another site. Nobody wins in such an event, except your competitors.
Better Blogs for Your Brand
Blogging is a phenomenal tool for your brand when used correctly. There is more to the practice than meets the eye. With these secret weapons boosting the quality of your blog posts, you can ensure that your brand is receiving the content it deserves. So, use these writing tips to create better blogs and cook up a feast that will keep your clients coming back for more!
In the meantime, why not taste another one of our delicacies by staying with our site for more food for thought like this article? How’s that for a call to action?
