With music festival season in full swing, company sponsors are flocking to events to connect with and promote their offerings to hundreds, thousands, and even more concert lovers. This just happened recently in downtown Minneapolis at Rock the Garden 2022 music festival, presented by 89.3 The Current radio station and Walter Art Center. At this must-attend event, music lovers from the Twin Cities metro area and beyond enjoyed incredible headliners and mingled with a number of big-name brands.
The music performances were outstanding at this year’s Rock the Garden. First off, London artist beabadoobee put on a soulful, mesmerizing set at the Main Stage. DāM-FunK also put on a superb, unforgettable set that got everyone boogieing at the Garden Stage. Later on in the evening, the massive crowds were treated to extraordinary performances by Minnesota band LOW and legendary rock duo Sleater-Kinney. And Nathaniel Rateliff & The Night Sweats closed out the music festival with a thrilling set.
The VIP sponsor was Robins Kaplan law firm, located in downtown Minneapolis. Drink sponsors were also a major hit at Rock the Garden 2022. Attendees enjoyed tasty beer from Summit Brewing Company, Squoze seltzers by Sociable Cider Werks, and cocktails from Tattersall Distilling. Also, Tap Minneapolis provided water to those who needed a hydration boost amidst the day’s events.
Attendees were also able to keep their phones charged throughout the day, thanks to handy charging stations courtesy of Atomic Data. Lead sponsor Planned Parenthood also hosted a booth complete with fun swag and a garden wall for selfies! In addition, the festival’s zero waste sponsor was TimberTech decking and Etix was a supporting sponsor.
If you own or work with a lifestyle company and want to grow your brand awareness in the Twin Cities market, definitely consider sponsoring next year’s Rock the Garden music festival. You will have the chance to network with other high-profile brands and promote your business’s products or services to hordes of potential customers.
