Starting a business can be an exciting time in the life of an entrepreneur. It’s easy to envision truckloads of money piling up in the bank, along with the ability to be answerable to nobody but yourself. Unfortunately, both of those may not be realistic goals in the near future. What you should be focusing on is how to get your brand out there so that you can make that name for yourself.
You should also understand that it isn’t exactly true that you won’t be answering to anyone but yourself. In reality, each and every customer is your boss. For all intents and purposes, they sign your paycheck and the more customers you have, the bigger your check will be. So, how do you grow your customer base? It all starts with landing pages that convert.
Why Every Business Should Have an Online Presence
For just a moment, let’s backtrack to discuss why landing pages or an online presence is necessary in the first place. You probably know that most people search for new businesses online and even if you aren’t going to do any actual business online, you do want customers to find your startup, don’t you?
That’s why it’s important. So, if you know that you need an online presence and then understand why conversion rates are so significant, you’ll also understand the importance of getting each of those elements proven to convert just right.
What You Should Know About Conversion
So, you are thinking, “If I am not going to sell anything online, why do I need to know about conversion?” Actually, that is a very good question and one which can be easily answered. By conversion, you are looking at ways to bring someone from a casual visitor to your website to becoming a customer. In the case of having a brick-and-mortar business, that means getting them in your door.
There are ways to accomplish this, so take the time to really look at the elements of high conversion landing pages. You’ll soon see how to get them off their computers and in your place of business.
The Important Elements of High Conversion Landing Pages
At long last, it’s time to look at some of those elements of a high conversion landing page. According to SEO expert and marketing pro, Neil Patel, the first element of a landing page that converts is a killer headline. This is where you grab the attention of anyone landing on your page. Get this wrong and they may read no further.
Other elements include:
- Images
- High quality, informative content.
- Clear explanation of what you have to offer.
- What they stand to lose if they leave now.
- What they stand to gain by reading on.
- Call to Action (CTA)
- Contact Info
Much of that is fairly self-explanatory, but at this point, that CTA is probably the one element that leaves a lot to be desired on most landing pages.
Determining the Kind of CTA Best Suited to Building a Customer Base
That almighty call to action is going to be the most important element of a high conversion landing page. It’s how you take a visitor to another level where they can find out more about who you are and what you have to offer, or it can lead them directly to a shopping cart where they can buy.
Next, you need to understand the relationship between a CTA and Contact information, which are integral elements of conversion. Look at landing page examples on sendinblue.com and you’ll see how that one element, the CTA button, can also give you everything you need to close a sale. That CTA on your landing pages is more important than you might imagine if you don’t convert them on the first visit!
The Importance of Keeping the Conversation Going
It is a known fact in the world of marketing that today’s consumer wants to engage with brands they deal with. With the tools available on platforms like sendinblue, you can set up triggers to follow up on visitors who appeared to express an interest yet didn’t buy. The key is in getting them to click on a CTA that leads them to a place where they can tell you more about themselves. Use this information to follow up with emails and/or SMS messages for optimal results.
What it all boils down to is that you must create a landing page visually attractive enough to immediately capture their attention, but with just enough information to keep them reading. That headline is going to work magic at this point. Leave them with just enough information to pique their interest, leading to that CTA button or link where they will get more answers and a way to contact you or buy what you are selling. Always ask them a question they can answer and get contact info from them!
Following up is going to raise your conversion rate more than you can imagine, so keep the lines of communication open. Remember the old adage Out of Sight, Out of Mind – so keep the conversation going by any means possible and watch your startup grow.
