You need to be able to market and promote yourself effectively to have a successful fitness business. However, your passion is fitness, not marketing!
Well, we have made marketing easier and less stressful for you with this brief list of tips for promoting your fitness business. This way you can focus your energy on your true passion.
Gym Merchandise
It is important to remember is that in marketing, you are trying to grow your clientele while also keeping your existing clients satisfied. One way to do this is by giving away and selling gym merchandise. Everyone loves a freebie! In addition, we are sure your excited clients will engage and advertise their gym with pride.
Gym merchandise should not just be random items, though. Your ideas should be useful in both the gym and in everyday life. Examples of gym merchandise ideas to promote your business include clothing, water and shake bottles, gym bags, carabiners and keyrings, magnets, notebooks, and reusable hot/cold pads.
Social Media Campaigns
Advertising on social media platforms is an extremely effective way to gain and maintain a following. Moreover, linking them all enhances this further.
Create a Facebook page with ads that connect you to people near you and allow for sharing and recommendations to friends. Link this to an Instagram page on which you post visually and consistently.
Make sure to always engage with your followers timeously, positively, and authentically. We suggest also engaging with followers of similar brands on Instagram to get your name out there. Learn about using hashtags, which creates way more engagement than you might think. Then link again to a Twitter profile, a platform that encourages engagement and connection, and keeps you informed.
Content Marketing
Videos are some of the most engaging kinds of posts on Facebook. However, YouTube and TikTok are specifically video-based.
Maybe you want to create unique TikTok content on tips and tricks regarding diet, fitness, and mental health. Alternatively, post about fitness-related problems in which you feel your audience would be interested. Make it consistent so your audience knows what to expect. You will find them eagerly anticipating your next post.
YouTube is also an age-old platform that works. Demo videos can show your expertise and knowledge base. In addition, you can quickly send an interested, in-person client a video from your built-up YouTube library on the spot.
Launching a User-Friendly Website
Social media promotion, however, is not always enough. It is mandatory to create an SEO-based, user-friendly website and blog. There are a myriad of benefits of having a website for your business.
On a website, you can manage customers, track memberships, and accept online payments. It is also the perfect place for customer testimonials, success stories, recipes, FAQs, and a Q&A and feedback feature. Do not forget about timeous responses to comments.
Develop a landing page that showcases your fitness philosophy, the energy, and the ethos of your brand. In addition, provide a list of your services. Members will also love private, member-only videos, tips and tricks, fitness tutorials, exercise classes, etc.
Free Trials
Clients who are considering signing up for your fitness business can get a taste of what you are all about at a free trial, class, or mini-fitness session. This could be in person or an online stream. Make these free trials targeted at your preferred audience rather than just general. Give your new potential clients a limited time to act on each exciting set of benefits.
One idea that a lot of fitness businesses use is the “buddy deal”. Allow existing members to bring along a friend to classes for a specific amount of time.
Hosting Local Events
All fitness fanatics love friendly competition. Host a local event such as a Bootcamp, jog-a-thon, obstacle course, race, etc. Make the prizes redeemable at your fitness business.
Hosting an event brings the locals together, builds morale, and portrays your enthusiasm for what you do. It is also a great way to network, meet potential clients face-to-face, and build personal relationships. Participants of these events will remember a friendly and approachable attitude, as well as the direct interest shown in their fitness goals.
It is a smart idea to utilize these events to raise money for a local charity. This could be short-term on a specific day or long-term — perhaps a partnership fostered over time.
Finding What Makes Your Fitness Business Unique
No matter what, you want to constantly think about what makes your business unique. In addition, how do the unique qualities you offer make your clients feel?
Uniqueness may come in the form of special features such as mental health, yoga, diet, self-defense, or meditation benefits. Keep your ear to the ground regarding your clients’ demands to make changes based on their desires.
You want your online presence to be what stands out. This can be done by formulating your brand-specific voice. Filters, types of photos, and language can all be utilized. Make your business edgy and vibrant, and capture attention.
