If you run a flower shop business in this age and day, you probably already know that taking it online is crucial to your success. Perhaps you went ahead and created a stunning website for your bloom venture, and even established a solid online and social media presence for it.
Nonetheless, you still need to have a concrete marketing plan for your business that incorporates both online and brick-and-mortar promotional tactics. On this note, here are five marketing ideas you could use to promote your flower shop business in 2022.
1. Offer Discounted and Promotional Flower Bouquets
Many customers are impressed by flower variety and convenience in delivery. However, a massive portion of flower buyers are after the best deals that help them save money in the process. This is something you can learn to take advantage of, just like some of the most successful flower shops and delivery businesses do these days.
Here is a good example. With a coupon from The Bouqs, a flower buyer is assured of saving a certain percentage of money from his/her next bouquet. Discounted flower bouquets and promotional deals are great ways to attract new customers as well as repeat purchases from old clients. Both also help to grow the brand.
2. Regularly Change Your Display Flowers
Trendy, high-quality flowers are not only attractive, but they also have significant impacts on customers’ buying decisions. In addition, if you want to attract new clients and new visits, it is key to have fresh, attractive flowers on display in a bouquet or a potted arrangement all the time.
This is normally why successful florists replace their flower arrangements on display regularly to catch their customers’ attention.
3. Make Social Media Posts That Resonate with Your Customers
Even after setting up your flower business online, one thing is for sure. In this social media-dominated era, you may have to be on social media constantly. Your posts on Facebook, Twitter, and Instagram not only have to be frequent, but they also have to appeal to and speak to your target audience. Also consider starting a Pinterest account that inspires flower lovers.
A good social media presence attracts new purchases, increases brand awareness, grows your customer base, and even gives your flower shop business a better stand against your competition.
4. Participate in Community Projects
Profit and new business may be the end goals of your flower shop business. However, you also need to stay in touch with the community you serve — the one you consider your market. Participating in community projects such as charity events is a good way to promote your products, improve brand awareness, and make new clients.
5. Run Contests to Promote Your Flower Shop Business
Running contests is another great way to attract potential customers and drive up sales. If you are not yet familiar with contests, the basic idea behind them is simple. It is about enticing your potential customers to participate in the contest in exchange for a chance to win a prize. The prize could be cash, free gifts, or a massive discount on their next purchase. You also can run contests on social media, your website, or another online platform. However, one thing holds true. Promotions that generate buzz are what put cash in the bank.
Final Comments – Flower Shop Business
Indeed, running a flower shop business can be quite challenging. While trying to beat your competition and all, you also want to grow more sales and see your venture grow. The above few ideas potentially increase your chances of success if not spearhead you to becoming the go-to flower shop business in your local area.
