Amidst the whirlwind of 2016 Grammy Award parties and gift lounges, there was one event that stood out as a haven of much-needed relaxation: the Colgate Optic White Beauty Bar. Held at the Hudson Loft in Downtown L.A., the highly exclusive beauty popup gave Home Business Magazine and Hollywood’s industry elite the chance to indulge in express beauty services to prepare for the night’s Grammy events. AnnaLynne McCord, Scheana Marie, Kaitlyn Bristowe, Ali Landry, and Audrina Patridge were just a few of the star guests.
Sponsored by Jouvé skin treatments and Lipton Sparkling Tea, the Colgate Optic White Beauty Bar served as the perfect venue to get pampered while running from red carpet gifting suite to Grammy pre-party. PRIV‘s on-demand beauty professionals, who work from home on their own schedule, provided hairstyling sessions, L.A. Colors makeup touch-ups, pampering massages, and manicures to help the guests relax and regroup. PRIV is a new app that allows you to request exclusive professional beauty services to be delivered straight to your door. In addition to the fab beauty treatments, guests also loved sampling Quest nutritional protein bars and staying hydrated with Essentia alkaline waters.
If you’re wondering how to generate mass publicity for your own lifestyle startup, look for similar exclusive red carpet soirees to sponsor. Managing a booth at celebrity events like the Colgate Optic White Beauty Bar is a surefire way to get your brand in the hands of high profile stars and the media.
