Business Expert Talks About How to Make Your Mark
Robert Finfer is a nationally recognized entrepreneur and President & CEO of Integrity Capital Partners (ICP). He is an active advisory board member and class instructor at Washington, DC’s renowned Kogod School of Business where he offers advice to entrepreneurs looking to spearhead their own brainchild organizations and make their mark in America.
1. Find an underserved market and serve it.
Instead of seeking a market for your product or service, it’s important to review and research those individuals and groups who are underserved, and develop something they need.
2. Rely on superior business to client and business to consumer relations.
The power of strong customer relations and client service is paramount in retaining business and encouraging referrals.
3. Pursue what you love and what you are good at doing.
Identify those abilities that set you apart and capitalize on them to establish the cornerstone of your business.
4. Know when to learn from a failure and move on.
You will most likely make mistakes, but it is the rise back to the top that can help you develop the backbone you will need to survive even when your next great idea does not.
5. Never turn down an opportunity.
We never know where an opportunity may lead us, so be open to suggestions, criticisms and new connections.
6. Learn by doing.
The best way to perfect a business from the ground up and manage a successful team is to have personal hands-on experience in all facets of the company.
7. Master the art of the elevator pitch.
Your first sentence should grab their attention; your second should offer an easy explanation.
8. Follow your gut instinct.
Follow what your gut says is right; it most likely will lead you away from future catastrophic situations.
9. Stay the course.
Maintain a strong focus on your end goal. Be sure your new vision is based on research and not an on-the-fly decision.
10. Tighten your purse strings.
When starting a new business, always keep your eye on the bottom line. There’s no need for over zealous spending on basic office space and supplies.
Integrity Capital Partners (ICP) (www.Integrityp.com) is a Life Insurance and Life Settlement Brokerage company located in Bethesda, MD. ICP is licensed and operates in over 34 states across the United States.
