Many brew pubs start with a dream, some experience, and endless passion. However, it also takes a fair amount of planning and hard work to turn those dreams into reality. If you’ve been looking to turn your passion for quality brews into a business, look no further. Here are four tips for starting your own brew pub.
Trademark Your Name
After you’ve chosen the perfect name for your brew pub, it’s a good idea to trademark it. If you successfully manage your trademark, it can help you build your brand and increase familiarity among your customers. It can also increase your business’s value.
Focus on the Craft
Loving beer and brewing it are two very different things, so it’s important to have previous experience going into your own brew pub’s development. Know what style of beer you want to sell along with the specific ingredients and techniques that will go into it. If you don’t already brew as a hobby, it’s a good idea to have someone else on the team who does.
Location is Everything
Once you have the beer, you need the atmosphere. Where you establish your brew pub has a large influence on its success. If your goal is to be the friendly neighborhood bar, then you need a place that’s actually in the neighborhood. If you want to be everyone’s go-to hangout spot, try finding a property with a view or a relaxing outdoor space.
Find Your Niche
One of the biggest tips for starting your own brew pub and making it a success is to find your niche. Maybe your brew pub is home to the best dark ale in the area. Perhaps your experimental brews always bring people back to try more. You can also do something unique with presentation, like serving cocktails or mocktails in unique bottles and jars. Whatever you do, give it a creative spin so you can stand out to visitors and keep them coming back.
