Keyword research is the key to a dominant listing. In fact, there are lots of keyword tools out there that can help you find the keywords that are relevant to your niche or product. These tools will cut down the time you need to spend on keyword research. Sounds great, right?
However, the best way to find the highest volume of relevant keywords that will aid you to increase your product’s online visibility, rank, as well as the index, is to do a multiple source keyword search and by doing it well.
Keyword research isn’t something that you can afford to neglect, especially if you want your products to be popular and earn hundreds of dollars for your business. Here are some tips that you can use to perform an accurate Amazon keyword research.
1. Start with an Amazon Keyword Tool
Keyword tools are not perfect, yet they’re a good place to start. If you don’t have any knowledge about these tools, then Amazon keyword tool WordTree is worth considering.
For instance, if you are selling jewelry, that is perhaps your main keyword. After which, take the list of keywords that your keyword tool shows, then remove the keywords which you think are not related or significant to your product.
Either way, WordTree is a great Amazon keyword tool that can give you great results.
2. Check Your Opponent’s Keyword
Once you have found the right keyword for your product, it is now the right time to check the keyword of your competitors. This is a viable solution that will surely cut down the time you’ll spend in searching for the right keyword.
Checking out your competitor’s keyword is one of the smartest ways to fill the holes in your keyword research. For instance, if you searched for “jewelry”, there is no guarantee that you will get all the keywords that you need. In other words, there’s a high chance that you’ll miss some keywords and these keywords may possibly be used by your competitors.
3. Use What You Have Acquired
In your keyword research, make sure to include your product’s materials. You can also try to find common nicknames or abbreviations that are related to every component. Apart from that, make sure to research the related benefits that your product can offer to your customers.
Including your product’s features in your keyword research is also essential, because sometimes customers tend to search for the product features they are looking for.
4. Check Out Relevant Product Reviews and Blog Posts
Look for content like product reviews and blog posts to complete your collection of keywords. Blog posts can be a powerful source of low-volume keywords (technical) that helps you index for broader searches, improve the overall rank, and increase organic sales.
Conclusion
By simply following the tips mentioned above, rest assured that you will be able to find plenty of related keywords that are particular to your product. You will be able to become a profitable seller on Amazon if you put in the time and implement the right strategies for getting your products visible to customers.
Your keywords aren’t worth anything if you stockout. Make sure you always have cash on hand to restock inventory and keep the selling momentum going with Payability, the leading financing platform for Amazon and ecommerce sellers. They provide Amazon businesses with friction-free access to daily payouts and working capital.
