If you enjoy visiting casinos, it is possible to turn one of your leisure activities into a nice side or full-time business opportunity.
The casino industry is huge. Online gaming is a $50 billion industry and continues to grow; the tradition casino industry is a $400 billion industry. Social gaming is also growing in popularity. Casino games hold two spots in the social gaming top ten most popular games. The social gaming sector is valued at more than $4.5 billion.
Some studies have found that almost half of the adult population has engaged in some form of online gaming and that the sector shows no sign of slowing down. It is also estimated that about 30% of the population visits casinos each year.
This presents a number of possibilities for home-based businesses.
Here are two ideas for home-based businesses:
Casino Party Company
Casino parties are very popular for private celebrations, such as birthdays and anniversaries, corporate events, and fundraisers. These types of events are popular even in areas where “real” casinos are plentiful.
Guests at casino parties do not make real money wagers and typically play for prizes and awards, which means that the company does not have to pass the stringent regulations required for real money casino operators.
Since the players are not making real money wagers they are also popular with players who have never visited a real casino and
The capital investment is relatively low.
It is best to start on the smaller scale and to concentrate on the most popular casino games; blackjack, craps, and roulette.
Professional, but portable, tables are easily available and inexpensive. The only other items needed are chips, cards, dice, a roulette wheel, and some cases for transporting them. As you get established simply add more tables.
You will be surprised at the ease of finding qualified dealers. Most casino party companies recruit dealers from the ranks of their friends and from placing ads on sites like Craigslist. Dealers are independent contractors so you do not have to deal with payroll taxes.
The holidays are the busiest time for casino party companies, but as you grow you will find that bookings can be consistent throughout the year.
Affiliate Marketing
As we mentioned previously the casino industry has over a half-billion dollars a year in revenue. Casino companies are looking for new and innovative ways of letting potential gamblers know about their casino’s offerings and benefits.
One of the mainstays of casino marketing, both online and land-based, is affiliate marketing. Intermediate level affiliate marketers report profits of about $300 per day.
Finding affiliate marketing opportunities is fairly easy.
We will use CasinoCruise.com as an example. If you click on the About Us tab and scroll to the bottom of the page you will see a link for Affiliate Marketing.
In addition to online casinos affiliate marketing opportunities exists for software providers, equipment and supply sales, player’s clubs, and brick and mortar casinos.
At one point, affiliate marketing largely consisted of banner ads. As the web and users have become more sophisticated and the advent of ad-blocker software, marketing efforts have become more subtle and less intrusive.
The most successful casino affiliate marketers include ad messages in blogs, social media, and email campaigns.
It is important to limit the number of sites and products that you affiliate with in order to give credence to your choices and to give the impression of an endorsement rather than just a random advertisement. It is also important to update and change the content of your messages frequently to keep the readers engaged and motivated.
