Businesses create simple logos for responsive website designs as they are not aware of the responsive logos concept. They still create designs without a responsive framework and do not keep the size variations in mind. This later requires resizing and adjustment to space of whatever is provided to them.
Including responsive design concept in daily life will enhance the identity of a brand. Web designers uses responsive logo design as a technique where the piece of design adapts to different screen resolutions and sizes. It is a project which explores how brands can adapt to multiple devices. A web designer can create an appropriate and more legible logo by implementing responsive design principles to the logos to be designed. This helped to get the brands away from the rigid guidelines into a flexible way of having a logo. To compete in the world with your brand, taking advantage of responsive logo design would help you a lot in this.
Great logos leave a strong impact on visitors. They are captivating as they are created using the solid design principles that succeed in a variety of business domains. However, designers have started creating responsive logos according to their designing perception. But, if the logos are designed by keeping pace with current trends, the logos can do well for all business domains.
We discussed major trends; one needs to consider these points while creating responsive logos:
- Simple, Dynamic And Interactive Design
Many brands have started showcasing their identities in an interactive manner. We are noticing more and more companies displaying dynamic logo designs which are the sign of industry growth. As brands started focusing on visual experiences, the traditional logo designs need to get modified with an exact level of dynamism and openness so that these will adapt to any context. The biggest problem with non-responsive logos is, these are complex and surrounded by intricate detailing. On the other hand, responsive feature provides an exceptional way to render the logo on different screen sizes without any kind of hitch while accessing.
- Minimalism Of Detail
Your logos should be scalable across different platforms, resolutions and surfaces. Today, a logo is viewed and analyzed in a variety of ways that provide enough flexibility to fit in all contexts whether it is laptop, desktop, smartphones or tablet. Designers are more focused towards minimalist design approach and discovered that a flatter logo design having simple lines and shapes have become a trend. By considering all the above parameters, we can say that a dynamic yet simple design makes more sense rather than an overridden designed logo. Overriding of anything frustrates visitors, hence it is necessary to keep the old saying in mind “Less is more” and design a logo which is simple and more challenging from others.
- Automation
Generating logos through algorithms is the most interesting trend which is in boom in the logo designing realm. Many companies have started providing logo generator services that claim there is no need to put hardcore effort to have creative logos in place. This logo generating process completely relies on computer algorithms. The results of this process are commendable and far better than the normal responsive designing process.
- Future Proofing Design
An added advantage of responsive logo design is, they constantly maintain their legibility with all screen sizes even when accessed on smaller or larger resolutions. For making the designs future-proof, designers create them with fine-tune icons that portray the exact identity the brand has. Since all these logos are specifically designed to showcase details according to the screen size, the fluidity of the icons ensures that the designs are optimized for a variety of devices.
- Reinterpret The Logos
Reinterpretation of logos is the new concept which entails essentially filling a traditional logo design with a new and meaningful version. Most of the famous brands have initiated and are gaining accreditation with the updated viewers’ interpreted logos. This is the new way which lets the brands reimage their brands with creativity. Doing reinterpretation of business logos provides flexibility to the viewers as they are familiar with the old one and it takes no time to grasp the new version.
Conclusion:
Building a brand image through a logo is a time-taking process and the latest trends can help a business entrepreneur in this. From many past years, we have seen a lot of changes in the logo design realm. Among all, responsive logo designing trends are likely to build up in upcoming years. Logo design trends will keep moving towards a new direction. So, the brands that want to stay for long in the minds of viewers need to keep themselves different from their present market image.
