Katherine Ferguson is VP/Head of Marketing at Wex. For the Fleet North America business, she is responsible for linking the innovations of the company’s product team to the customer-focused operations to build the brand, create consumer awareness and advocacy, and drive customer preference through channels. In this role, Katherine oversees the management of Wex Fleet brand including digital marketing, creative development and agency management, marketing effectiveness, social media, and sponsorships. She leverages data driven and analytical approach to deliver compelling marketing assets. Katherine joined Wex in January 2016 from American Express. She spent 15 years as a leader in Marketing at Amex, progressing through positions of increasing responsibility across various marketing and strategy roles in the Global and U.S. business. Katherine established a strong track record of driving business success, including creating and implementing innovative strategies, driving broad collaboration, managing delivery and service channels, and developing high-impact teams. Katherine began her career in public accounting with Arthur Andersen. She earned a Bachelor of Arts degree in accounting from Emory University and a Master of Business Administration from Georgetown University.