Carla Williams Johnson is a Media Marketing Specialist based in Trinidad & Tobago. She founded Carli Communications (https://www.carlimedia.com/), which offers advertising and marketing advice to entrepreneurs and business owners who are interested in building a business in the “real world.” She considers herself an advocate for business men and women who are desirous of promoting themselves by offering sound, unbiased advice, focusing mainly on methods to identify ideal clients, online and offline approaches to boosting visibility, and the creation of practical marketing campaigns designed to increase revenue. She's been asked to share her knowledge with numerous publications including Home Business Magazine,Forbes, Huffington Post, Buzzfeed, and Thrive Global.