There are more than 30 million small businesses throughout the U.S. So if you’re trying to market your company, you’ve got a ton of competition.
If you have a business niche you can’t reach, we might have your answer. Hyperlocal marketing is a growing strategy that might be just what you need.
Keep reading to learn about hyperlocal marketing: what it is, how it works, and if it might be right for you.
What Is Hyperlocal Marketing?
Let’s start with the basics. What is hyperlocal marketing?
It’s the process of targeting potential customers in a super-specific geographic area. The goal of hyperlocal marketing is reaching local motivated buyers.
The point of hyperlocal advertising is to find people who are ready to buy in your area.
For example, let’s say you’re out looking for a specific type of water bottle before you leave for vacation. You go to one store only to find that they’re out of stock. Since you need it right away, you pull out your phone and do a quick Google search for that type of water bottle.
And what comes up in that search? Stores nearby that offer that product. And since you’re in a hurry, you want to go to the closest possible option.
This is where hyperlocal marketing comes in handy.
Why Hyperlocal Marketing?
If you’re like most businesses, you’re already involved in a variety of marketing activities. What’s the benefit of hyperlocal marketing and how can you know if it’s right for you?
Think about people’s search intent. If someone searches, “What type of toaster is best?” you can assume they’re interested in buying one in the future since they’re doing some research.
But if someone searches “toaster near me,” you know they want one. And they want it now.
To take advantage of this opportunity, you need to beat out your competition when it comes to hyperlocal marketing. Next, let’s look at one of the best strategies.
Start With Your Google My Business Account
When you do a search for a specific business, you’ve probably noticed when a box appears on the right-hand side, filled with information about the company. Often, this information includes your address, contact information, and hours.
Setting this up is actually quite easy and it’s free. Google has a tool called Google My Business, where you can set up your profile.
And this is also one of the best ways to improve your hyperlocal marketing because it gives searchers relevant and accurate information about your business.
Once you’ve got your profile set up, you can then experiment with other local marketing methods, like this advertising option.
Final Thoughts
Now that you’ve read all about hyperlocal marketing, it’s time to solidify your advertising strategy. Will this work for your business?
If so, great! If not, there are lots of other marketing strategies out there that you can try. Keep browsing our blog to learn more.
