While running and promoting e-commerce, you probably face many challenges. Creating a product page in ecommerce can be one of them. E-commerce is a very dynamic and growing industry. On the other hand, competition is stiff. Many factors can determine your success in e-commerce, but it is needless to say that your website is the most significant. Take care of its user experience aspects, as well as visibility in search engine results.
The product page is important for triggering shopping impulses. In the following article, we will present some of the most challenging yet crucial things about it.
Intuitiveness
Customers enter your product pages from many sources. They can browse your website with the purpose of looking for a specific item, but they can also click on a social media ad. Therefore, you need to make it really easy to purchase but also to browse other products. A search option should be very visible, and the searching tool should have a lot of filters.
The product page should sell. Do not overthink when it comes to fancy design. Focus on presenting your products. Not every visit ends with purchasing, so you should add an icon of a heart next to the “buy now” button to give your e-commerce visitors an option to save favorite items for later.
Urgency
To really trigger shopping impulses, you need to create urgency. Customers very often browse e-commerce websites for inspiration or just to compare prices. That is why you should encourage them to purchase immediately. That is how people work. They are more afraid of losing something than desiring gain. There are many ways of creating urgency on a product page.
Trust
The e-commerce industry is trendy right now, and there are many people who only shop online, so it is socially accepted to trust online stores. On the other hand, awareness of cyber crimes has arisen as well. That is why you should assure your customers that your store is trustworthy. You can manage it by adding a recommendation section at your product page, as well as icons of trusted finance partners that secure online payments for your e-commerce store.
Responsive web design
Nowadays, customers very often shop on mobile devices. A mobile app is not necessarily a solution because people do not always want to download an app just to buy a few items once. Therefore, prepare a mobile version of your website, which will automatically adjust to every type of device. That way, mobile users will not lose the chance of buying your products wherever they are.
Simplicity
Even though many elements should appear on a product page, you can not overload it. The more clear it is, the more you can expose benefits, qualities, call-to-action, etc. Keep it simple so as not to overwhelm your visitors. Focus on the critical aspects. The same regards product description. It’s supposed to give all the essential information, but keep it short. You might consider using bullet points to highlight the most significant features of a given item. Implement a visible call-to-action button so that visitors will know what action you expect from them.
Once you know what is essential for a product page, there is nothing left to say. Act! But more importantly, after implementing any change, you should analyze your stats to find out how the changes are working for your business. Test and optimize your website to get better results every day. Good luck!
