Social media has revolutionized the way the world works. Instead of calling your friend to see how they’re doing, you can see how their day is going by browsing their feed. Social media has also altered the way we communicate, not only personally, but also commercially, as it makes for an excellent marketing environment.
When something like social media has the attention of its users for the majority of the day, it’s ripe for advertising, and there are plenty of effective ads on social networks. In this short article, we’re going to cover three of the most popular types of ads that you’ll find present on social media, ranging from Facebook carousel ads to follower giveaways.
Facebook Carousel Ads
As time goes by, more and more companies are choosing to make carousel ads on Facebook. Research has shown that carousel ads can improve a business’ traffic by as much as a factor of ten, though they will have to be properly implemented, and they are mainly effective for marketing products.
The layout of the carousel makes it uniquely suited for showing your top-selling products, and they ensure that the viewer is only a click away from getting their hands on it. Carousel ads are usually suited for cheaper products that the audience won’t think twice about spending money on, though you can sell anything you want through them.
Instagram Sponsored Posts
Instagram is an excellent environment to market, and it has a similar pricing model to Facebook, with comparable results. Sponsored posts are official advertisements that are made in partnership with an Instagram user; usually, an influencer who has a large following that would be interested in the product.
Since followers will have more of a connection to the person marketing your goods, these ads will typically be more successful than direct marketing like you’ll see on Facebook. On the other hand, the marketer has to know their demographics and the follower base of the user they’re partnering with.
Giveaways
Giveaways don’t take place on a particular social network, but they’re particularly popular on platforms like Instagram and YouTube, where creators have a bit of a closer link to their fans. Giving away a free product is an excellent way to drum up business with relatively little investment.
The best thing about giveaways is that the winners will be likely to tell their acquaintances about how they won a product, spreading the word about it at the same time. Of course, the marketer will have to give up a free product, but the cost of organizing the giveaway with the content creator will usually be the expensive part.
Conclusion
As you can see, Facebook carousel ads, Instagram sponsored posts, and follower giveaways are some of the best marketing techniques that you can use on social media. We hope that this post has proven helpful and allowed you to further adjust your marketing strategy.
